3 of 3 people found the following review helpful
5.0 out of 5 stars
Highly Useful Tool for Writers, Feb 7 2004
John Kremer's book on marketing for writers covers a critical subject: what do you do after publication to market your book. Only a handful of available titles address this critical issue. Most publishers do little publicity; instead, they edit (maybe), print, and ship. Marketing is mostly up to the author. But most writers are clueless. This book is a wonderful resource. Use it. Borrow from it. Most publishers refer their writers to this book for a good reason. Highly recommended.
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1 of 1 people found the following review helpful
5.0 out of 5 stars
The Greatest Practical Book Marketing Resource of All Time, Sep 25 2007
This review is for the fifth edition of this book, though I suspect that the fifth and sixth editions are virtually the same save for a bit of info here or there.
Writing a book is easy. Getting it out there is hard. It's a challenge for both the big, small and self-publisher alike. 10% of your time and energy goes into creating your masterpiece, 90% goes into bringing it to the masses.
In 1001 Ways to Market Your Books, author and publisher John Kremer walks you through step-by-step 1001 effective methods to market your book.
This doesn't read like a manual or some textbook. Kremer's professional yet personable writing style keeps you interested and forces you to pay attention to everything he has to say.
This book is so dense that you can't just read it once then call it good. It's a resource, which means it's meant to be visited each time you publish a book so you can pull out some of the 1001 marketing methods offered.
Don't try doing all 1001 things suggested in this book all for one title. It won't work. Kremer even says so in the opening pages. The idea is to cater to your particular book's needs and find the marketing methods that work for that specific title.
Kremer backs up his info with industry stats, gives examples of what's worked for some publishers and what's failed for others.
Take notes while you read it. Even jot down in separate columns on a loose sheet of paper what ideas would work for the titles in your company's catalogue and mark down the page number in Kremer's book for each.
This is a book every serious publisher needs to have on their shelf. More importantly, it's a book they need to use.
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4.0 out of 5 stars
1001 Ways to Market Your Books, Nov 23 2007
There are hundreds of books on book marketing and promotion but 1001 Ways to Market Your Books is the original. This book spans just over 700 pages. It is filled with information about the realities of the publishing world (including shockingly honest facts how the New York Bestseller's list is crafted) helpful hints, and very specific ways to increase book sales.
Much of the material in this book is written specifically for publishers. However, usually at the end of sections, the author will include little tip boxes to show the author how to modify this wisdom for his or her own part in the process. For the self-publishing author, this book is doubly valuable.
I wrote notes as I read through this book and came up with tons of potential marketing ideas. About the only critique I would offer is that I would have liked to see more low cost ideas. Most authors just don't have the budget to take advantage of a lot of these tips.
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