- Paperback: 704 pages
- Publisher: Open Horizons; 5th Edition edition (May 22 2000)
- Language: English
- ISBN-10: 0912411481
- ISBN-13: 978-0912411484
- Product Dimensions: 22.1 x 15.2 x 4.6 cm
- Shipping Weight: 1.1 Kg
- Average Customer Review: 4.7 out of 5 stars See all reviews (48 customer reviews)
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Amazon Bestsellers Rank:
#270,152 in Books (See Top 100 in Books)
- #57 in Books > Literature & Fiction > Books & Reading > Book Industry
- See Complete Table of Contents
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Product Details |
Product Description
From Amazon.com
John Kremer's home might be nestled in Iowa cornfields, but his advice on book marketing comes straight from publishing's epicenter. 1001 Ways to Market Your Books is a tome of biblical proportion, a 700-page "organized potpourri" of useful ideas, examples, tips, and suggestions. You name it, Kremer covers it: publication scheduling, series and directory writing, attaining bestsellerdom, direct mail, cover design, offbeat advertising, online sales, alternative markets, and much (really!) more. He includes addresses and phone numbers, Web site addresses, and hundreds of marketing stories from authors and publishers. It is these stories that inspire one to think outside the box. One Canadian author changed his last name from Zimmerman to Cimmerman purely for bookstore-placement purposes. And Greg Godek, author of 1001 Ways to Be Romantic, performs a reverse shoplift. He sneaks copies of his books onto stores' shelves, figuring that if a copy sells, the store will order more. --Jane Steinberg
From Library Journal
Reflecting solid knowledge and experience, this second edition offers practical if sometimes obvious business tips, reference data, and promotional ideas that fledgling or floundering publishers might use to boost sales and market exposure. Many successful campaigns by firms large and small are cited, and the advice, not technical or system-ridden, is easy to grasp. Though little information is addressed to authors--mostly brief interspersed rephrasings of points in the main text--librarians should note the chapters on selling to libraries and bookstores. Worth buying, but be forewarned that purchase could lead to requests for the publisher's other titles, as readers are urged to consult the companion volumes.
- William A. Donovan, Chicago P.L.
Copyright 1989 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
- William A. Donovan, Chicago P.L.
Copyright 1989 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
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Most helpful customer reviews
3 of 3 people found the following review helpful:
5.0 out of 5 stars
Highly Useful Tool for Writers,
By David James Trapp "author of Dog Days in Bedl... (San Jose, CA USA) - See all my reviews (REAL NAME)
This review is from: 1001 Ways to Market Your Books (Paperback)
John Kremer's book on marketing for writers covers a critical subject: what do you do after publication to market your book. Only a handful of available titles address this critical issue. Most publishers do little publicity; instead, they edit (maybe), print, and ship. Marketing is mostly up to the author. But most writers are clueless. This book is a wonderful resource. Use it. Borrow from it. Most publishers refer their writers to this book for a good reason. Highly recommended.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
The Greatest Practical Book Marketing Resource of All Time,
By
This review is from: 1001 Ways to Market Your Books (Paperback)
This review is for the fifth edition of this book, though I suspect that the fifth and sixth editions are virtually the same save for a bit of info here or there.
Writing a book is easy. Getting it out there is hard. It's a challenge for both the big, small and self-publisher alike. 10% of your time and energy goes into creating your masterpiece, 90% goes into bringing it to the masses. In 1001 Ways to Market Your Books, author and publisher John Kremer walks you through step-by-step 1001 effective methods to market your book. This doesn't read like a manual or some textbook. Kremer's professional yet personable writing style keeps you interested and forces you to pay attention to everything he has to say. This book is so dense that you can't just read it once then call it good. It's a resource, which means it's meant to be visited each time you publish a book so you can pull out some of the 1001 marketing methods offered. Don't try doing all 1001 things suggested in this book all for one title. It won't work. Kremer even says so in the opening pages. The idea is to cater to your particular book's needs and find the marketing methods that work for that specific title. Kremer backs up his info with industry stats, gives examples of what's worked for some publishers and what's failed for others. Take notes while you read it. Even jot down in separate columns on a loose sheet of paper what ideas would work for the titles in your company's catalogue and mark down the page number in Kremer's book for each. This is a book every serious publisher needs to have on their shelf. More importantly, it's a book they need to use.
4.0 out of 5 stars
1001 Ways to Market Your Books,
By Tami Brady "TCM Reviewer" (Calgary, Canada) - See all my reviews (TOP 50 REVIEWER) (HALL OF FAME) (REAL NAME)
This review is from: 1001 Ways to Market Your Books (Paperback)
There are hundreds of books on book marketing and promotion but 1001 Ways to Market Your Books is the original. This book spans just over 700 pages. It is filled with information about the realities of the publishing world (including shockingly honest facts how the New York Bestseller's list is crafted) helpful hints, and very specific ways to increase book sales.
Much of the material in this book is written specifically for publishers. However, usually at the end of sections, the author will include little tip boxes to show the author how to modify this wisdom for his or her own part in the process. For the self-publishing author, this book is doubly valuable. I wrote notes as I read through this book and came up with tons of potential marketing ideas. About the only critique I would offer is that I would have liked to see more low cost ideas. Most authors just don't have the budget to take advantage of a lot of these tips.
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