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1001 Ways to Market Your Services: For People Who Hate to Sell [Paperback]

Richard Crandall (Author)

4.5 out of 5 stars See all reviews (6 customer reviews)

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Marketing Your Services: For People Who Hate to Sell 4.6 out of 5 stars (5)

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Product Details

Paperback: 400 pages
Publisher: McGraw-Hill; 1 edition (May 1 1998)
Language: English
ISBN-10: 0809231581
ISBN-13: 978-0809231584
Product Dimensions: 25.3 x 18 x 2.5 cm
Shipping Weight: 798 g

Average Customer Review: 4.5 out of 5 stars See all reviews (6 customer reviews)

Amazon Bestsellers Rank: #294,720 in Books (See Top 100 in Books)

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Product Description

"Crandall's book is sound and spectacular. Sound because his ideas are based on fundamental marketing principles. Spectacular because he has assembled in one book more helpful marketing ideas than one can use in a lifetime." -- Al Ries, author Focus: The Future of Your Company Depends on It "I have to love this book. There are tons of real ideas used by real companies. The best marketing book to come along in ages, whether your "customers" are internal or external." -- Bob Nelson, author 1001 Ways to Reward Employees and Consulting for Dummies "If you run a service business--or plan to--do yourself a service by reading Rick Crandall's 1001 Ways." -- Mack Hanan, author Consultive Selling "Real juicy. Another Crandall triumph. Great, practical ideas on every page. Real-life examples of techniques that work." -- Salli Rasberry, author Marketing Without Advertising "Nothing can put you on Easy Street or into bankruptcy court faster than marketing. If you care about company, buy this book." -- Robert Townsend, author Up the Organization "It could have been entitled Everything You Wanted to Know About Marketing But Were Afraid to Ask -- Jack Trout, author The New Positioning "The techniques described in these pages on how to market your services would cost you thousands of dollars in consultants' fees. It's all here in an easy-to-read style that gives you a game plan and the winning edge against your competitors--from everything you need to know about advertising to service that builds relationships to how to market on-line." -- Michael Michalko, author Tinkertoys (A Handbook of Business Creativity) This extraordinary book helps you find specific marketing and sales methods and ideas that can fit your style and your marketplace. The focus is on application, not theory. This idea-packed book is crammed with more than 1,001 specific examples--from the practical to the flamboyant--of how to market any services. Expect every idea here to give you two possibilities you can use. All the latest major marketing methods for every kind of business are here. From one-person businesses to major corporations like IBM, from restaurants to attorneys, there are more specific ideas here than in any other book. You'll get ideas on:

personal contacts
selling through seminars
sales techniques
trade show and event marketing
using newsletters to promote your services
low-cost ideas
brochures
advertising--print, TV, billboards, etc.
on-line marketing
strategic marketing
networking
and much more . . .

Rick Crandall, PhD, is a speaker and consultant who has written or edited five books on marketing in the last two years. He specializes in helping service professionals who hate to sell. He has helped services from accounting and law to construction. He has taught thousands of seminars on marketing, sales, and customer service. He won a Small Business Administration award and has been a speaker for Inc., magazine, Autodesk, Office Depot, the American Marketing Association, and many other organizations. He lives in the San Francisco Bay area.

Ingram

1,001 Ways to Market Your Services provides "quick start" tips for the beginner and comprehensive new ideas for the advanced marketer--all easy, practical, and proven--for people who hate t market their business yet who know their company's survival depends on it.

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Inside This Book (Learn More)

First Sentence
You may be surprised to know that the most important thing you can do about your marketing is not choosing what methods you use but rather defining who you are. Read the first page

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Customer Reviews

6 Reviews

5 star:		(4)
4 star:		(1)
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Average Customer Review

4.5 out of 5 stars (6 customer reviews)

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5.0 out of 5 stars Lots of great real ideas / examples!, Sep 6 2003

"nn360" (Mill Valley, CA United States) - See all my reviews

This review is from: 1001 Ways to Market Your Services: For People Who Hate to Sell (Paperback)

This book is different than any other marketing book. The author's other book explains marketing really well. This book gives more than 1001 examples of how people have really done successful marketing. The book has twenty-five or thirty chapters on every marketing topic you can think of, from the Internet, to postcards, to customer service, to sales, to publicity. In other words, you go to the type of marketing you are interested in and read the examples of what other people have done. Within the first few pages of that topic your head will be filled with many brilliant ideas. Some you can borrow directly. Some you can combine. Some you can adapt.

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5.0 out of 5 stars A Quick Start Tips For the Beginner, Jan 15 2003

A. Petrotchenkov (Moscow, Russia) - See all my reviews
(REAL NAME)

This review is from: 1001 Ways to Market Your Services: For People Who Hate to Sell (Paperback)

"1001 Ways to Market Your Services" is broken down into a number of small chapters dealing with various marketing methods and offers some great ideas on how to get the message out. The author calls upon his own experiences as well as from the exploits of others to demonstrate strategies that really do work. While Mr. Crandall expresses a great amount of enthusiasm for marketing he does draw the line on some practices that may rub the wrong way and cast suspicion upon the integrity of the marketing business. He walks a fine line and his sound advice should be followed to the letter.
This book has good information and is very good for people with limited marketing experience and ideas. It does not give much detail on setting up a marketing campaign. This title translated into Russian is very successful in Moscow.

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4.0 out of 5 stars #1002 Market YOU!, May 27 2001

Marion E. Gold "Book Author & Editorial Writer" (Chicago, IL USA) - See all my reviews
(REAL NAME)

This review is from: 1001 Ways to Market Your Services: For People Who Hate to Sell (Paperback)

This book has some great tips, but when it comes to marketing your services, nothing replaces a *personal* publicity plan. To position your small business, you have to position YOURSELF. Bottom line is that people have to know who you are, what you stand for, and why they should do business with you.

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Most recent customer reviews

3.0 out of 5 stars Good information
This book has good information and is very good for people with limited marketing experience and ideas. It does not give much detail on setting up a marketing campaign. Read more

Published on Nov 3 2000 by Jennifer Woodard

5.0 out of 5 stars A valuable resource for online businesses!
Many people have gone online to sell their products and services. Some are professionals and others are getting their feet wet for the first time. Read more

Published on July 20 1998