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101 Social Media Tactics for Nonprofits: A Field Guide Hardcover – Feb 7 2012


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101 Social Media Tactics for Nonprofits: A Field Guide + Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money + Social Media for Social Good: A How-to Guide for Nonprofits
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From the Inside Flap

There are a lot of books about social media strategy, engagement,and listening—but this isn't one of them! Destined to be themost dog-eared book on your desk, 101 Social Media Tactics forNonprofits features 101 take-action plans that anyone managingor supporting a social media program for nonprofits can start usingtoday—and most of the featured resources are free!

Authors Melanie Mathos and Chad Norman—both seasonednonprofit social-medialites—divide each of the 101digital-age tactics into five key categories: setup, communicate,engage, fundraise, and measure. Tactics include quick,easy-to-follow steps and tools you'll need to implement them. Plus,many of the 101 entries include "A Closer Look" highlighting howleading nonprofit professionals around the world—includingOxfam, charity: water, Red Cross, Greenpeace, March of Dimes, andmany others—are leveraging social media to engageconstituents, communicate their cause, and deliver on theirmission.

Ready to get connected with a bigger, more interactive audience?Here are just some of the 101 social media tactics you can getstarted with right now:

Brand your YouTube channel

Claim your venue on foursquare

Connect with the top tweeters in your area

Make your tweets retweetable

Use TwitPic to share photos and videos

Create a Facebook welcome tab

Ask your Facebook fans a question

Get creative with avatars

Organize a petition on Twitter

Raise money with Causes

Submit your photos to Flickr groups

Display RSS feeds on your web site

Create a Wikipedia entry

Make a buzzworthy video

Livestream your events

Add a tweet button to your web site or blog

Create a Facebook donation tab

Hold a tweetathon

Track referrals from social sites

Measure new visitors from social channels

Create a program from scratch. Add a new twist to an existingone. Engage with supporters in new and inventive ways. Discover howjust a couple of quick clicks of the mouse can make an immediateimpact on your organization's social presence with the tips andtools found in 101 Social Media Tactics for Nonprofits.

From the Back Cover

Praise for 101 Social Media Tactics For Nonprofits

"I often hear from the country's largest and best-knownnonprofits on how they're using technology to push the needleforward on their important work. With this social media guide, allorganizations—no matter what size—have the tools inhand to help the world, one click at a time."
CHRISTIE GARTON, USA TODAY Features Editorand"Kindness" blogger

"101 Social Media Tactics for Nonprofits delivers thepragmatic how-to advice that nonprofits always seem to ask for atconferences. Melanie and Chad deserve praise for helping nonprofitsnavigate and find resource-limited solutions with really usefulinformation."
GEOFF LIVINGSTON, author, Welcome to the FifthEstate

"Chock-full of actionable ideas! By now you already know thatsocial media are important tools for nonprofits. To turn thepromise into action, this valuable book is your guide to the actualtactics that work."
DAVID MEERMAN SCOTT, bestsellng author, The NewRules of Marketing and PR

"Melanie and Chad are well-known thought leaders in thenonprofit space who consistently provide effective, real-worldadvice to nonprofits. Their book is a thoughtful guide that givesnonprofits 101 useful ideas on using social media to engage withtheir current supporters and potential activists and donors.Nonprofit practitioners will find a lot of value in how they brokedown the tactics into what you need and why and how to doit."
ALLYSON KAPIN, Partner at web agency Rad Campaign;founder, Women Who Tech

"Social media may still be new, but that doesn't stop mostsocial media books from spouting lots of useless platitudes. Thisbook certainly does not do that! It's chock-full of real,actionable advice that makes concepts clear and, better yet, tellsyou exactly how to implement them. If you have a strategy and areready to get started, this book is for you."
HOLLY ROSS, Executive Director, Nonprofit TechnologyNetwork

"A must-read guide to social media that leaves you eager toimplement. This book opens up a world of options for nonprofits aswell as best practices that will save you hours. Once you have yourstrategy, there is no better book out there for accomplishinggreatness!"
DANIELLE BRIGIDA, Manager of Social Media,NationalWildlife Federation

"Feel that? It was a sharp elbow in your side from authorsMelanie Mathos and Chad Norman urging your nonprofit to get overits fears and trepidation at using social media. They do this witha commonsense, tactical approach to using social media to doeverything from raising thousands of dollars to recruitingthousands of volunteers. All backed up with real-world nonprofitcase studies. So what are you waiting for? This is your playbookfor success."
DAVID J. NEFF, author, The Future of Nonprofits:Innovate and Thrive in the Digital Age


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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Amazon.com: 11 reviews
10 of 11 people found the following review helpful
A Really Practical Guide Jan. 27 2012
By David Zeidman - Published on Amazon.com
Format: Hardcover
There is so much social media waffle out there. Many websites or books give you the background and the theory. They may give you the ammunition to convince yourself and others that a social media strategy is essential but they very often fall short on implementation.

101 Social Media Tactics for Nonprofits: A Field Guide is very different. The book is a series of practical tips for implementing your social media strategy. Each tip follows the same format. It starts with a small amount of background to the reason why the tactic is useful. It then proceeds to inform you what steps you need to take to implement the idea and finally it looks at examples of how non-profits have already implemented the tactic. The book does this for all 101 tactics offering an enormous amount of useful information.

My only concern is that like most books about social media, there is a risk that some of the tactics could become obsolete or that some of the social media resources could fall out of favour. The majority of the tactics refer to the bigger sites such as Facebook and Twitter. However as newer resouces increase in popularity they will not be covered by this book. That being said I understand some new tactics are going to be released for free which will certainly address this issue.

As a whole I found the book really useful. For somebody who is new to social media this is going to be a great guide. Even to somebody like myself who has some exposure to it, there was a lot to be learned and well worth buying.
6 of 6 people found the following review helpful
Great Pragmatic Guide to Online Social Communications May 2 2012
By Science Fiction and Marketing - Published on Amazon.com
Format: Hardcover
Once you figure out your story, how you will approach SEO, social media and content creation from a strategic standpoint, you still need to get the word out there. Which tactics best compliment your approach?

My friends Melanie and Chad at Blackbaud are incredibly bright and talented social media communicators. In their work, they promote the industry's largest software vendor, and help thousands of nonprofits engage on two-way conversations and fundraising online. They tackled an incredibly difficult task, providing an off-the-shelf guide to the best social media tactics for your nonprofit or fundraiser possible.

How did they do? To me, what's surprising about this book is how the vast majority of tactics are still usable a year after it was written. Social media moves quickly, and consider that in the time since the book was released we have seen the rise of Pinterest, the release of Timeline, and the acquisition of Instagram.

As I said in their praise quote, "101 Social Media Tactics for Nonprofits delivers the pragmatic how-to advice that nonprofits always seem to ask for at conferences. Melanie and Chad deserve praise for helping nonprofits navigate and find resource-limited solutions with really useful information."
5 of 5 people found the following review helpful
Terrific "nuts & bolts" book for application May 29 2012
By Pamela Grow - Published on Amazon.com
Format: Hardcover Verified Purchase
I've read any number of social media theory books. Books that tell you about the potential for social media to be a harbinger of vast social change. Books that advise nonprofits to develop a sound social media strategy.

Forget all those other books. Cut to the chase with Melanie Mathos and Chad Norman as they show you exactly what to DO to get the results you're looking for. If you work for nonprofits and you're struggling with social media, this is the book to buy. And, if you're looking for more in-depth information, check out the interview I did with Melanie: [...]
3 of 3 people found the following review helpful
Very helpful guide June 5 2012
By Larry D - Published on Amazon.com
Format: Hardcover Verified Purchase
As a "technology challenged" person, I found this book to be a great help. Besides strategies and tactics for using social media, it contains direct "How to" guides for various postings.
2 of 2 people found the following review helpful
Great Book for Community Volunteers June 8 2012
By Melissa Farmer - Published on Amazon.com
Format: Hardcover
I was working on a project for my Rotary Club, and this book was very helpful. We launched an awareness campaign on Foursquare to celebrate our centennial anniversary.


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