|Amazon Price||New from||Used from|
Authors Melanie Mathos and Chad Norman—both seasonednonprofit social-medialites—divide each of the 101digital-age tactics into five key categories: setup, communicate,engage, fundraise, and measure. Tactics include quick,easy-to-follow steps and tools you'll need to implement them. Plus,many of the 101 entries include "A Closer Look" highlighting howleading nonprofit professionals around the world—includingOxfam, charity: water, Red Cross, Greenpeace, March of Dimes, andmany others—are leveraging social media to engageconstituents, communicate their cause, and deliver on theirmission.
Ready to get connected with a bigger, more interactive audience?Here are just some of the 101 social media tactics you can getstarted with right now:
Brand your YouTube channel
Claim your venue on foursquare
Connect with the top tweeters in your area
Make your tweets retweetable
Use TwitPic to share photos and videos
Create a Facebook welcome tab
Ask your Facebook fans a question
Get creative with avatars
Organize a petition on Twitter
Raise money with Causes
Submit your photos to Flickr groups
Display RSS feeds on your web site
Create a Wikipedia entry
Make a buzzworthy video
Livestream your events
Add a tweet button to your web site or blog
Create a Facebook donation tab
Hold a tweetathon
Track referrals from social sites
Measure new visitors from social channels
Create a program from scratch. Add a new twist to an existingone. Engage with supporters in new and inventive ways. Discover howjust a couple of quick clicks of the mouse can make an immediateimpact on your organization's social presence with the tips andtools found in 101 Social Media Tactics for Nonprofits.
"I often hear from the country's largest and best-knownnonprofits on how they're using technology to push the needleforward on their important work. With this social media guide, allorganizations—no matter what size—have the tools inhand to help the world, one click at a time."
—CHRISTIE GARTON, USA TODAY Features Editorand"Kindness" blogger
"101 Social Media Tactics for Nonprofits delivers thepragmatic how-to advice that nonprofits always seem to ask for atconferences. Melanie and Chad deserve praise for helping nonprofitsnavigate and find resource-limited solutions with really usefulinformation."
—GEOFF LIVINGSTON, author, Welcome to the FifthEstate
"Chock-full of actionable ideas! By now you already know thatsocial media are important tools for nonprofits. To turn thepromise into action, this valuable book is your guide to the actualtactics that work."
—DAVID MEERMAN SCOTT, bestsellng author, The NewRules of Marketing and PR
"Melanie and Chad are well-known thought leaders in thenonprofit space who consistently provide effective, real-worldadvice to nonprofits. Their book is a thoughtful guide that givesnonprofits 101 useful ideas on using social media to engage withtheir current supporters and potential activists and donors.Nonprofit practitioners will find a lot of value in how they brokedown the tactics into what you need and why and how to doit."
—ALLYSON KAPIN, Partner at web agency Rad Campaign;founder, Women Who Tech
"Social media may still be new, but that doesn't stop mostsocial media books from spouting lots of useless platitudes. Thisbook certainly does not do that! It's chock-full of real,actionable advice that makes concepts clear and, better yet, tellsyou exactly how to implement them. If you have a strategy and areready to get started, this book is for you."
—HOLLY ROSS, Executive Director, Nonprofit TechnologyNetwork
"A must-read guide to social media that leaves you eager toimplement. This book opens up a world of options for nonprofits aswell as best practices that will save you hours. Once you have yourstrategy, there is no better book out there for accomplishinggreatness!"
—DANIELLE BRIGIDA, Manager of Social Media,NationalWildlife Federation
"Feel that? It was a sharp elbow in your side from authorsMelanie Mathos and Chad Norman urging your nonprofit to get overits fears and trepidation at using social media. They do this witha commonsense, tactical approach to using social media to doeverything from raising thousands of dollars to recruitingthousands of volunteers. All backed up with real-world nonprofitcase studies. So what are you waiting for? This is your playbookfor success."
—DAVID J. NEFF, author, The Future of Nonprofits:Innovate and Thrive in the Digital Age