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101 Social Media Tactics for Nonprofits: A Field Guide Hardcover – Feb 7 2012

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101 Social Media Tactics for Nonprofits: A Field Guide + Social Media for Social Good: A How-to Guide for Nonprofits + Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money
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Amazon.com: 8 reviews
10 of 11 people found the following review helpful
A Really Practical Guide Jan. 27 2012
By David Zeidman - Published on Amazon.com
Format: Hardcover
There is so much social media waffle out there. Many websites or books give you the background and the theory. They may give you the ammunition to convince yourself and others that a social media strategy is essential but they very often fall short on implementation.

101 Social Media Tactics for Nonprofits: A Field Guide is very different. The book is a series of practical tips for implementing your social media strategy. Each tip follows the same format. It starts with a small amount of background to the reason why the tactic is useful. It then proceeds to inform you what steps you need to take to implement the idea and finally it looks at examples of how non-profits have already implemented the tactic. The book does this for all 101 tactics offering an enormous amount of useful information.

My only concern is that like most books about social media, there is a risk that some of the tactics could become obsolete or that some of the social media resources could fall out of favour. The majority of the tactics refer to the bigger sites such as Facebook and Twitter. However as newer resouces increase in popularity they will not be covered by this book. That being said I understand some new tactics are going to be released for free which will certainly address this issue.

As a whole I found the book really useful. For somebody who is new to social media this is going to be a great guide. Even to somebody like myself who has some exposure to it, there was a lot to be learned and well worth buying.
6 of 6 people found the following review helpful
Great Pragmatic Guide to Online Social Communications May 2 2012
By Science Fiction and Marketing - Published on Amazon.com
Format: Hardcover
Once you figure out your story, how you will approach SEO, social media and content creation from a strategic standpoint, you still need to get the word out there. Which tactics best compliment your approach?

My friends Melanie and Chad at Blackbaud are incredibly bright and talented social media communicators. In their work, they promote the industry's largest software vendor, and help thousands of nonprofits engage on two-way conversations and fundraising online. They tackled an incredibly difficult task, providing an off-the-shelf guide to the best social media tactics for your nonprofit or fundraiser possible.

How did they do? To me, what's surprising about this book is how the vast majority of tactics are still usable a year after it was written. Social media moves quickly, and consider that in the time since the book was released we have seen the rise of Pinterest, the release of Timeline, and the acquisition of Instagram.

As I said in their praise quote, "101 Social Media Tactics for Nonprofits delivers the pragmatic how-to advice that nonprofits always seem to ask for at conferences. Melanie and Chad deserve praise for helping nonprofits navigate and find resource-limited solutions with really useful information."
5 of 5 people found the following review helpful
Terrific "nuts & bolts" book for application May 29 2012
By Pamela Grow - Published on Amazon.com
Format: Hardcover Verified Purchase
I've read any number of social media theory books. Books that tell you about the potential for social media to be a harbinger of vast social change. Books that advise nonprofits to develop a sound social media strategy.

Forget all those other books. Cut to the chase with Melanie Mathos and Chad Norman as they show you exactly what to DO to get the results you're looking for. If you work for nonprofits and you're struggling with social media, this is the book to buy. And, if you're looking for more in-depth information, check out the interview I did with Melanie: [...]
3 of 3 people found the following review helpful
Very helpful guide June 5 2012
By Larry D - Published on Amazon.com
Format: Hardcover Verified Purchase
As a "technology challenged" person, I found this book to be a great help. Besides strategies and tactics for using social media, it contains direct "How to" guides for various postings.
3 of 3 people found the following review helpful
Why didn't I think of that??? Feb. 20 2012
By Shelley Rardon - Published on Amazon.com
Format: Hardcover
I strongly recommend this book if you are in any way involved with Social media. These 101 Tactics provide very specific insights providing excellent useable examples that can immediately be utilized. I have already implemented a few of these tactics and it is making me look really smart !! It makes me wonder " Why didn't I think of that ?"