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101 Social Media Tactics for Nonprofits: A Field Guide [Hardcover]

Melanie Mathos , Chad Norman , Beth Kanter

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Product Description

From the Inside Flap

There are a lot of books about social media strategy, engagement, and listening—but this isn't one of them! Destined to be the most dog-eared book on your desk, 101 Social Media Tactics for Nonprofits features 101 take-action plans that anyone managing or supporting a social media program for nonprofits can start using today—and most of the featured resources are free!

Authors Melanie Mathos and Chad Norman—both seasoned nonprofit social-medialites—divide each of the 101 digital-age tactics into five key categories: setup, communicate, engage, fundraise, and measure. Tactics include quick, easy-to-follow steps and tools you'll need to implement them. Plus, many of the 101 entries include "A Closer Look" highlighting how leading nonprofit professionals around the world—including Oxfam, charity: water, Red Cross, Greenpeace, March of Dimes, and many others—are leveraging social media to engage constituents, communicate their cause, and deliver on their mission.

Ready to get connected with a bigger, more interactive audience? Here are just some of the 101 social media tactics you can get started with right now:

Brand your YouTube channel

Claim your venue on foursquare

Connect with the top tweeters in your area

Make your tweets retweetable

Use TwitPic to share photos and videos

Create a Facebook welcome tab

Ask your Facebook fans a question

Get creative with avatars

Organize a petition on Twitter

Raise money with Causes

Submit your photos to Flickr groups

Display RSS feeds on your web site

Create a Wikipedia entry

Make a buzzworthy video

Livestream your events

Add a tweet button to your web site or blog

Create a Facebook donation tab

Hold a tweetathon

Track referrals from social sites

Measure new visitors from social channels

Create a program from scratch. Add a new twist to an existing one. Engage with supporters in new and inventive ways. Discover how just a couple of quick clicks of the mouse can make an immediate impact on your organization's social presence with the tips and tools found in 101 Social Media Tactics for Nonprofits.

From the Back Cover

Praise for 101 Social Media Tactics For Nonprofits

"I often hear from the country's largest and best-known nonprofits on how they're using technology to push the needle forward on their important work. With this social media guide, all organizations—no matter what size—have the tools in hand to help the world, one click at a time."
CHRISTIE GARTON, USA TODAY Features Editorand "Kindness" blogger

"101 Social Media Tactics for Nonprofits delivers the pragmatic how-to advice that nonprofits always seem to ask for at conferences. Melanie and Chad deserve praise for helping nonprofits navigate and find resource-limited solutions with really useful information."
GEOFF LIVINGSTON, author, Welcome to the Fifth Estate

"Chock-full of actionable ideas! By now you already know that social media are important tools for nonprofits. To turn the promise into action, this valuable book is your guide to the actual tactics that work."
DAVID MEERMAN SCOTT, bestsellng author, The New Rules of Marketing and PR

"Melanie and Chad are well-known thought leaders in the nonprofit space who consistently provide effective, real-world advice to nonprofits. Their book is a thoughtful guide that gives nonprofits 101 useful ideas on using social media to engage with their current supporters and potential activists and donors. Nonprofit practitioners will find a lot of value in how they broke down the tactics into what you need and why and how to do it."
ALLYSON KAPIN, Partner at web agency Rad Campaign; founder, Women Who Tech

"Social media may still be new, but that doesn't stop most social media books from spouting lots of useless platitudes. This book certainly does not do that! It's chock-full of real, actionable advice that makes concepts clear and, better yet, tells you exactly how to implement them. If you have a strategy and are ready to get started, this book is for you."
HOLLY ROSS, Executive Director, Nonprofit Technology Network

"A must-read guide to social media that leaves you eager to implement. This book opens up a world of options for nonprofits as well as best practices that will save you hours. Once you have your strategy, there is no better book out there for accomplishing greatness!"
DANIELLE BRIGIDA, Manager of Social Media,National Wildlife Federation

"Feel that? It was a sharp elbow in your side from authors Melanie Mathos and Chad Norman urging your nonprofit to get over its fears and trepidation at using social media. They do this with a commonsense, tactical approach to using social media to do everything from raising thousands of dollars to recruiting thousands of volunteers. All backed up with real-world nonprofit case studies. So what are you waiting for? This is your playbook for success."
DAVID J. NEFF, author, The Future of Nonprofits: Innovate and Thrive in the Digital Age

About the Author

Melanie Mathos is the senior public relations manager at Blackbaud, where she spreads the word about their products, services, and customers; co-manages the company's social media channels; and contributes to the NetWits ThinkTank blog. Melanie also serves on the board of directors of Fields to Families, where she leads the organization's fundraising and communications.

Chad Norman is the Internet marketing manager for Blackbaud, where he wrangles cor-porate web site content and develops social media strategy. He's the Editor in Chief of Blackbaud Blogs, and contributes to the NetWits ThinkTank blog. He also hosts and produces The Baudcast. In 2007, he founded Go Green Charleston, a technology-focused nonprofit. He also serves on the board of directors of Fields to Families, managing web strategy.

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