- Hardcover: 368 pages
- Publisher: HarperCollins Canada / Art (May 25 2001)
- Language: English
- ISBN-10: 1884081010
- ISBN-13: 978-1884081019
- Product Dimensions: 29.7 x 25.8 x 4.2 cm
- Shipping Weight: 2.4 Kg
- Average Customer Review: 2.8 out of 5 stars See all reviews (16 customer reviews)
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Product Details |
Product Description
From Amazon
A book about graphic design is a delicate thing that pits its own presence against its (graphic) content. 365: AIGA Year in Design 21 is no exception. Beginning with a tribute to 2000 AIGA medal recipients P. Scott and Laurie Haycock Makela and other awards, it devotes a large section to selected work in communication graphics and finishes with "50 books, 50 covers." 365 has more weight and seriousness than one would normally expect, feeling less like a yearly journal than a comprehensive art catalog, partly due to its own design. Because the text is so small as to be illegible, and the design is based on a puzzling scheme of full pages, smaller postage-stamp-sized filled boxes, and a cryptic notation system, the material is so controlled that the physicality of the work is lost and the information is hard to read. The work itself is great, and worth the effort, but the book requires patience. --Juliette Cezzar
Book Description
"365" is the American Institute of Graphic Art's annual presentation of the best in American design, and features cutting-edge projects selected by a jury of pre-eminent designers and design specialists in the organization's "Communication Graphics 21" and "50 Books/50 Covers of 1999" competitions. "Communication Graphics" is the premier design competition in the US, open to any and every form of graphic work, from traditional print and packaging to the most recent and innovative interactive technologies. "50 Books/50 Covers" has recognized excellence in book design and production since 1923, and its entries include books and book covers ranging from trade, reference, and juvenile books to museum publications, encompassing standard as well as limited edition and special format books. Conceived by AIGA in conjunction with renowned San Francisco-based designer Jennifer Sterling, "365" serves up essays that contextualize the ever-changing shape of contemporary graphic design, including a text that critiques the New Minimalism movement for its conflation of consumerism and spirituality, and a defense of the printed book in the face of the ''post-literate'' Digital Age. In addition, AIGA's 2000 Gold Medallists--Scott and Laurie Makela, Michael Vanderbyl, and Fred Seibert--are profiled in insightful biographical essays and retrospective portfolios.
This year's stunning plastic-encased volume is sure to become a design object collector's item. Includes profiles of AIGA's 2000 Gold Medalists: Scott and Laurie Makela, Michael Vanderbyl, and Fred Seibert. Design is the hallmark of the contemporary commercial and cultural landscape. Everywhere we look, innovative visual languages are evolving at a rapid rate across all media. "365" examines and celebrates the year in design through the lens of AIGA and attempts to connect the visual currents manifested in contemporary graphics with the vicissitudes of culture and commerce. Essays by: Steven Heller, Peter Hall, Zahid Sardar, Alice Twernlow and Andrea Moed.
Slipcased, 10 x 11.5 inches, 368 pages, 1000 color illustrations.
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Most helpful customer reviews
1.0 out of 5 stars
art not design,
By A Customer
This review is from: 365: Aiga Year in Design 21 (Hardcover)
This book is a good example of where art and design go their separate ways. It's a beautiful book, clearly put together by a very creative individual. But it's "designed" very poorly, it doesn't serve it's function. It's hard to read, you can't see the pieces it's supposed to highlight, and the binding breaks very easily because of the chosen materials. Again, they look great, but they don't do their job. Design that's honored by the AIGA should live up to higher standards in my opinion.
3.0 out of 5 stars
good typographic inspiration,
By A Customer
This review is from: 365: Aiga Year in Design 21 (Hardcover)
Sterling miss 2 stars for the cropping, its true that I can't see what the winners' works look like.But the cropping itself makes the content more interesting. Think different, .. its amazing that I enjoy reading this book more than any other AIGA publications. I don't get any inspirations from the works. I do get more how Sterling thinks..
1.0 out of 5 stars
Try and use this..I dare you!,
By James Q. Manning (Austin, TX United States) - See all my reviews
This review is from: 365: Aiga Year in Design 21 (Hardcover)
The book itself looks wonderful, with a nice, strong design on all of the pages. The sad part is this design comes at a price, and that price is the content it's trying to display is completely truncated, and ineffectual. As far as inspiration books go, this is definitely one of the worst books I've purchased. You can tell that there are some real gems located within, but the sad part is you only see the top corner, or little snippets. Maybe next time AIGA should focus on letting us see why the winners are in the book, instead of trying to make an artsty statement in and of itself.
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