Potential buyers should know that this book doesn't really have 365 distinct craft techniques. There are actually only 64 different techniques/ideas, and the various specific derivations thereof are what make up the "365". For example - in the Butterfly Garden Collage; the basic butterfly, perching butterfly, dragonfly, bug, flowers, and bee all count toward the "things", even though they are all part of the whole craft.
That being said, this is still a pretty cool book. There are a variety of styles, ideas, and themes; all very distinct from the craft books I've seen before. These ideas are fresh and new, and fun. I'd say most of them are for older children, at least 6 or 7 years old. But there are some that my preschooler will probably be able to do on his own, and several he could do with help. They all use very basic supplies, and have the potential for much creative interpretation. So, despite the sketchy advertising, I still think this book will be good to have.