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42 Rules of Product Management: Learn the Rules of Product Management from Leading Experts "From" Around the World [Paperback]

Brian Lawley , Greg Cohen , Laura Lowell


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Paperback, Oct. 14 2010 --  
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Book Description

Oct. 14 2010
42 Rules of Product Management is a collection of product management wisdom from forty experts from around the world. The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a few salespeople and engineers. In total, there are over five centuries of collected wisdom represented here.

The contributors each share one rule they think is critical to succeed in product management based on their hands-on product management and product marketing experience with companies such as Apple, eBay, Intuit, SAP, and Yahoo!.

Packed with pearls of product management wisdom, this book has something for everyone. You will learn:

  • How to focus on market needs, not just individual requests
  • How to clarify your product positioning before your next big decision
  • How to align your product strategy with company strategy – and then sell it
  • Why agility is the key to product management success
  • Why great execution trumps a great product idea

Best of all, it was written with the busy product manager in mind. Each rule is kept to two pages and designed to stand-on its own. The rules can be read in any order. In less than five minutes a day, you can learn from forty of the best product managers in the world. Whether you are a seasoned and experienced product manager or are just starting out, the 42 Rules of Product Management will help you lead with greater effectiveness and influence.


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Product Details

  • Paperback: 124 pages
  • Publisher: Super Star Press (Oct. 14 2010)
  • Language: English
  • ISBN-10: 1607730863
  • ISBN-13: 978-1607730866
  • Product Dimensions: 14 x 21.6 x 0.7 cm
  • Shipping Weight: 159 g
  • Amazon Bestsellers Rank: #485,916 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 3.6 out of 5 stars  14 reviews
5 of 5 people found the following review helpful
2.0 out of 5 stars Not a book at all July 22 2012
By Daniel - Published on Amazon.com
Format:Paperback|Verified Purchase
This mini guide containes a couple of great thoughts and bits and pieces of wisdom, but you could also summerize them on a two page handout...so the book(lett) is not worth its money in any case and tells you little about Product Management really.

If you want to read some common sense go for it, if you are truely interested in PM better look somewhere else. I like Lawley a lot, but this one is just to make a quick buck and does not give you 20 USD of value in return.
2 of 2 people found the following review helpful
3.0 out of 5 stars Good daily inspiration. Not much else. April 2 2012
By ermy - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
Think of this as a good daily inspiration. What the book lacks is detailed how-to's or examples on how to implement or abide by the rules.
4 of 5 people found the following review helpful
5.0 out of 5 stars A Great Collection of Product Management Articles Aug. 21 2011
By Dave Moran - Published on Amazon.com
Format:Paperback|Verified Purchase
As a new product manager, I enjoyed gleaning insights from a variety of perspectives (the contributors include executives, consultants, authors/bloggers, and trainers as well as product managers). I appreciated reading what each contributor felt was important about product management, and why. It gave me a broad perspective on the subject of product management and I came away with plenty of notes that I'll use in my current role as a product manager.

A few pieces of advice to give you a feel for the advice that I found both useful and insightful:

Saying "no" because the customer isn't always right: There are times when saying "no" can be mutually beneficial. An example from the book talks about how saying "no" led to a call from the CEO expressing disappointment, yet once the customer got past their initial disappointment, they built the capability themselves. This is much better than leading a customer on, letting them think that a feature might make it in at some point in the future.

If you want to improve your product, talk to a competitor's customer. "...they'll tell you why they didn't buy your product, and what you would have to do to your product to make it worth purchasing." Conversely, customers of your own products typically point out things they don't like or would like to see added or fixed - for free.

A key test of your (as a product manager) being a CEO of your product: "When a question arises about product direction, all eyes turn to you. If that's not happening, ask yourself if you're being a true product leader."

If you're a product manager, this book is a must read!
4.0 out of 5 stars Practical and easy read June 13 2014
By Amarnath Bhandari - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
The topics chosen are practical and are useful in daily PM life. I am in to PM already and this book hinted at some areas which needed my attention and improvement. There could be many areas in a PM role which one could be doing well subconsciously and this book will make you happy about. Good book with small chapters. Easy to read when you have about 10mins leisure time during lunch breaks.
5.0 out of 5 stars Awesome March 2 2014
By Martinatdecos - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
I would especially recommend those who have to deal with software developers, although it may be applicable to every field.
The signal of 42 could be easily extended to 100, altough i must say 25 are really really good, the others just being good.
Certain rules are a true mirror to everybody's business life

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