From Library Journal
In this visual history of the seven-inch record-or the 45, as it is also known-Drate is out to prove that one can judge something by its cover. A graphic artist for the music industry, he divides his text by decade spanning the 1950s to the 1990s, reproducing in full color and actual size more than 200 sleeves to show the 45's evolution from Top 40 mainstay to indie rock accoutrement. Each era is introduced by a different graphic artist (e.g., Eric Kohler, Roger Dean), and the featured musicians and artists range from Sammy Davis Jr. to Stereolab and from Pablo Picasso to R. Crumb, respectively. Because pop music is part delivery and part package, record covers could be visual jams and outtakes. At best, the single scabbard reflected or complemented the music it encased. As Dean explains while kicking off the chapter on the 1970s, the single "was the natural venue for these experiments, a medium in which a designer could try things out, relax a bit, have fun." Even without an accompanying soundtrack, 45 RPM is indeed a fun look at rock'n'roll as art wearing its low-brow penchants on its sleeve. It's also the first book of its kind. Recommended for all libraries and for people who buy baseball cards for the bubblegum.
Eric Hahn, Fargo, ND Copyright 2002 Reed Business Information, Inc.
Book Description
Singles, 45s, 7-inchers: they have many names, but they only come in one package (a square of folded cardboard with a miniature poster on either side). The gold standard of Top 40 playlists for decades, these small albums have long been favourites of DJs and collectors who prize them for their small-scale graphic design. Organized chronologically, 45 RPM brings together more than 200 albums from all genres of music, chosen for their innovative design. Included are albums by Paul Anka, The Beatles, Boston Pops, Clash, Donovan, Dizzy Gillespie, Jerry Lee Lewis, Dean Martin and REM. Music historian Chuck Granada presents the history of the 45, its place in the music business and its designers. Each decade of design is introduced by a specialist of that period: Eric Kohler (1950s), Spencer Drake (1960s), Roger Dean (1970s), Bruce Licher (1980s) and Jeff Kleinsmith (1990s).