The 7-Step System to Building a $1,000,000 Network Marketing Dynasty: How to Achieve Financial Independence through Network Marketing [Paperback]

"The 7 Step System to Building a $1,000,000 Network Marketing Dynasty", is a well written guide to the world of Network Marketing and how to make it a success for you - if you choose to.

The portion of the book I re-read most is: Prospecting. Dr. Rubino starts by discussing a traditional warm market approach, where you make a notification list and contact those people first. Joe even includes what to say to your warm market after you make your list. But he also details 17 additional ways to find prospects including many scripts and how to best approach each method.

Joe also gives you a simple way to describe the network marketing business model to anyone by having a 5-10 minute conversation with your prospect. By the end of the conversation, you would know "pretty well" if Network Marketing and your product line would be a good fit for your prospect. And with each conversation that you have, Joe helps you to create a framework to improve on every conversation.

The overall tone of the book is one of: prospecting by building realtionships. Which I think should be the mantra of any type of business, Networking Marketing or not.

I think Dr. Rubino says it best, "Mastery in any profession does not come overnight or without proper appreciation for developing the many foundational principles that are essential to erect an organization characterized by sound business-building principles and deep, lasting committed, and trusting relationships."

We have been involved in network marketing for over 25 years. We continue to learn and grow and have read some great books o Network Marketing. For a practical system that covers all the bases "The 7 Step System to Building a 1,000,000 Netowrk Marketing Dynasty" is the best yet. In fact we will either give or have our new distributors purchase this book. Then, over a two week period we cover the 7 steps with them and we have had great results. I would highly recommend this to anyone who wants to develop a Network Marketing business.

From the desk of Jeff Orwick

Friday, December 16, 2005

RE: the 7 step system to building a $1,000,000 Network Marketing Dynasty: How to Achieve Financial Independence Through Network Marketing

Pros: Contains an excellent section on creating an emotional connection to your personal vision of your future success in your network marketing business. It entreats you to focus on the people lives you've changed more than your own. Doing so reminds you of the bigger purpose we get into this business - helping others get out the rat race and create a better lifestyle for themselves.

Cons: The majority of the book is focused on prospecting and hands out the tired advice anyone ever involved in traditional MLM or Network Marketing will recognize as ineffective (list everyone you know using the yellow pages to jog your memory, creating a conversation with everyone that comes within 3 feet of you as you pass through your day, examples of classified ads you find in every free newspaper around town). The book also contains less than cursory discussions of the two most vital skills true networking professionals must develop at expert levels. First, the act and skills required during the one-on-one selling the opportunity and enrolling individuals is only eluded to during the short section on enrollment. Second, training is briefly, covered from the point of view of the systems that can be employed to train your enrollees, but there is no discussion whatsoever given to what or how to train them. As a professional network marketer it is your ethical responsibility to train and mentor your enrollees into consummate network professionals.

The Bottom Line: This book provides a general overview the networking marketing business the complete novice, and a good outline from which evaluate yourself and your business, helping you identify the areas that need refinement, added focus, training and education your part. This not the book to provide those answers, only identify them.

In the 80's I worked with amateur business people who achieved modest success in network marketing, and thus considered themselves professional network marketers.

At that time, they would consider this book an unqualified success. It covers each phase of your business operations in exactly the same way they learned from their mentors, and their mentors before them.

I spent over a decade and a half in professional businesses, including time and corporate consultant and professional trainer, before returning to network marketing. Now I work with individuals like myself, experienced in managing and expanding multi-million dollar enterprises.

I can tell you this book only scratches the surface in several key areas that require mastery for fast and lasting success in this or any marketing industry.

The key the most professional and productive prospective enrollees demand today is without question a business system as detailed, extensive, and foolproof as a fast food franchise. Because their time is so limited it more key than cost of entry, product, or your personal success.

This book is decidedly geared toward marketing your business to others. For help selling your product directly to customers look to more traditional marketing, retailing, and direct sales material.

Check it out from the library. Spend your money elsewhere.

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