Above the Fold: Understanding the Principles of Successful Web Site Design Paperback – Mar 11 2011
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About the Author
Brian D. Miller is an award-winning designer and lecturer who specializes in branding and Web design and development. His experience ranges from being the in-house creative director of Gartner Inc.a $1 billion consulting firmto principal design director of the Brian Miller Design Group. His clients include GE, NBC Universal, Delta Airlines, Wyeth Pharmaceuticals, BMW, A&E Television, and Unilever. Brian's work has been featured in the pages of Print Magazine and numerous awards annuals including the New York Festivals. His design work has also been honored by the Effi Awards, MIXX Awards (Gold), Stevies (Best Rich Media Online Ad Campaign), Connecticut Art DIrectors Club, Connecticut Advertisers Club, London International Awards and the ACE Awards.
Inside This Book(Learn More)
Top Customer Reviews
A much better book is:
The Principles of Beautiful Web Design
by Jason Beaird (098057689X)
Most Helpful Customer Reviews on Amazon.com (beta)
For those of you interested in buying the book, here's a quick list of pros and cons:
- There's zero fluff-factor. Brian did a solid job of explaining things simply and succinctly and moving on. Every page gets straight to the point. You'll get through it quickly without feeling like you wasted any time.
- It's easy on the eyes. There are plenty of visuals to support the content. If you surf though CSS galleries a lot looking for inspiration for your projects, you'll also get a lot of value just from flipping through the pages.
- It's an ideal start for aspiring design professionals because it provides a comprehensive, horizontal look at the design process end to end. If your goal is to learn how to manage big design projects, the book helps you develop an essential vocabulary and a broad awareness of things you need to consider (and why you do) before you get started.
- The information in some sections is a little "light". At 255 pages, that's not really a knock. There's plenty of great info to chew on. The book was clearly designed for breadth, rather than depth, which is why it succeeds in giving the reader a complete and broad awareness of the design process. Depth needed to be sacrificed in order to cover everything. Entire books have been written on each topic covered in this book (like SEO, typography, usability etc). The good news is that being aware of why these are critical steps in the process will aid you in your search for deeper dives into how this stuff is done.
- No suggestions for further reading. Recognizing that this book was designed for breadth, it would have been useful to have had a short list of suggested resources in each section to guide the reader to deep dives. Including a vetted list of "further reading" would have been great. This isn't a make or break by any means, it's just a nice to have.
Overall a great book that you'll probably want to keep in your collection.
Okay, for a slightly longer recommendation, how about this: Miller has written here the perfect handbook for a student looking to learn more about web design or a small business owner trying to spice their site up an increase traffic. It's all here, discussions about the web itself, about how people use it and read different sorts of pages, discussions about the usability of a site and how that affects its design and vice-verse, a checklist of things to do before your site goes live and of things to have as it grows and thrives, everything you could need to know about web design.
The book might seem intimidating, but it's a brisk read at around 250 pages and a good portion of the page space is take up with large, full color and extremely helpful illustrations. Web design is inherently visual, so it's only logical that over half of this book would be examples of what to do and what not to do as seen in fully realized sites.
Miller's book is one of those essential books that should be read by anyone looking to learn more about web design, it's just that good.