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Achieving Excellence in Fund Raising
 
 
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Achieving Excellence in Fund Raising [Hardcover]

Henry A. Rosso (Author), & Associates (Author)
4.3 out of 5 stars  See all reviews (3 customer reviews)

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Achieving Excellence in Fundraising Achieving Excellence in Fundraising 5.0 out of 5 stars (1)
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Product Description

Product Description

Rosso's essential guide for every successful fund raiser--covering the key elements of fund raising and explaining the profession's major principles, concepts, and techniques.

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A comprehensive, authoritative volume written by and under the direction of Hank Rosso, one of America's most distinguished fund raising professionals, this book provides a detailed guide to successful fund raising, explaining the professions major principles, concepts, and techniques. The authors demonstrate why fund raising is a strategic management discipline, and elucidate each step in the fund raising cycle: assessing human and societal needs, setting goals, selecting gift markets and fund raising techniques, soliciting new gifts, and encouraging renewals. Achieving Excellence in Fundraising provides a conceptual foundation for the fund raising profession, , thoroughly examining its principles, strategies, and methods. Using practical examples, the authors explain the reasoning behind the planning and selection of strategies for all fund raising activities. In twenty-three original chapters, fund raising professionals and faculty of the Fund Raising School bring to life the principles and techniques of the fund raising profession. Resources including gift range charts, special solicitation tips and readiness tests will help the student of fund raising convert abstract concepts into workable tools for effective find raising.
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Inside This Book (Learn More)
First Sentence
Fund raising is the servant of philanthropy and has been so since the seventeenth century, when Puritans brought the concept to the new continent. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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4.3 out of 5 stars (3 customer reviews)
 
 
 
 
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4.0 out of 5 stars Great book, poor seller., Feb 7 2012
This review is from: Achieving Excellence in Fund Raising (Hardcover)
The book is as described, good condition. No pages missing that I can tell and not a lot of scratches or marks. It did not, however, arrive on time and neither Amazon or the Seller replied to my messages when I tried to contact them.
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5.0 out of 5 stars A must read for everyone involved in fund raising, Sep 24 1999
By A Customer
This review is from: Achieving Excellence in Fund Raising (Hardcover)
The late Henry Rosso, one of fund raising's all time great teachers and practitioners, gets to the heart and soul of fund raising as he clearly presents the basic techniques. His love for philanthropy and his respect and admiration for donors is infectious.
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4.0 out of 5 stars Very good. Inspiring and practical guide for set up., May 25 1999
By A Customer
This review is from: Achieving Excellence in Fund Raising (Hardcover)
Rosso and Associates have created a book to inspire those who find themselves in a relatively undefined fundraising position. The book provides a conceptual framework from which to view fundraising as, aside from the mission, the most vital aspect of a not-for-profit organisation. You can approach this book from an absolute beginner level or from an experienced fundraising background looking for a little inspiration and back-up. The book is, understandably, quite grounded in American law and culture so its direct application to other countries is limited.
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