Act Like a Sales Pro by Julie Hansen reveals the behaviors exhibited by effective salespersons that create a memorable buying experience. Julie teaches readers the art of selling through easy-to-follow exercises then enable them to more effectively prepare and execute on all types of sales engagements. By reading her book, one learns how to:
- Gain an appointment using audition techniques
- Draw interest from reluctant prospects using secrets of the performer
- Deliver memorable presentations
- React to the unexpected and control the sale using the rules of improvisation
I like Act Like a Sales Pro for its fresh approach to effective selling. Julie’s book engages the reader and translates for them the insights she’s gained from the acting world into that of the sales call. And her step-by-step exercises make these ‘acting behaviors’ immediately implementable by even those who don’t consider themselves to be good salespersons.
What makes Act Like a Sales Pro truly different from other books on selling is its focus on personal behaviors. Other quality books focus on the process of selling whereas Julie’s book teaches readers the physical and verbal behaviors they should exhibit while executing the selling process. I put some of Julie’s recommendations to the test and found they did help secure a positive outcome.
Act Like a Sales Pro effectively fills what is often a void in other sales books and training programs. Filled with immediately implementable recommendations and real world examples, Act Like a Sales Pro is a StrategyDriven recommended read.
All the Best,