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Adland: A Global History of Advertising
Mark Tungate (Author) Average Customer Review:   (1)
In Stock This item ships for FREE with Super Saver Shipping. CDN$ 48.95 CDN$ 30.84
From Publishers Weekly
Starred Review. In this heady, well-researched gem, British journalist Tungate (Fashion Brands) illustrates the history and globalization of the $400-billion-a-year advertising industry. Tungate begins by simultaneously addressing consumers' skepticism (or outright disdain) toward the "jargon,... Read More |
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