I like the text very, very much; the analysis is excellent, and my students echo my praise.... Dr. Berger has written a heck of a nice book. (Craig Roell)
The manner in which advertising is developed and implemented, and the incredible influence it has on our culture and consumers, is profound. Ads, Fads, and Consumer Culture
delves into this and other matters. Arthur Berger provides fresh insights and explanations on various aspects and issues of the industry and the ads, and the impact on all of us. (Goldberg, Fred S.)
About the Author
Arthur Asa Berger
is professor emeritus of broadcast and electronic communication arts at San Francisco State University.