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Advanced Google AdWords Paperback – Apr 5 2010

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Product Details

  • Paperback: 552 pages
  • Publisher: Sybex; 1 edition (April 5 2010)
  • Language: English
  • ISBN-10: 0470500239
  • ISBN-13: 978-0470500231
  • Product Dimensions: 3 x 20.5 x 26.6 cm
  • Shipping Weight: 816 g
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: #251,910 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Most helpful customer reviews

Format: Paperback
I know that by reviewing this book I could help my competitors find it, but the author deserves the review.

The amount that I gained from this book was staggering. The author is a wealth of knowledge and clearly lays out how to solve common problems, and identify areas you can work on. I thought that I had a pretty good grasp of adwords ahead of time, but now feel that I basically knew nothing. Really worth the read. This book can save you some serious money.
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Most Helpful Customer Reviews on (beta) 28 reviews
20 of 20 people found the following review helpful
Clear, step-by-step guide - a must have for beginners to advanced AdWords users May 21 2010
By adanacAndy - Published on
Format: Paperback
I've spent well over half a million dollars of my own money on AdWords and know a thing or two about what works and what doesn't. Trust me, this book has everything you need to know about using AdWords. I like the way the book is organized, with each aspect of AdWords explained in clear understandable language. A lot of guides and instructional books I've read use language that is too complex, or instructions that just don't make sense in the 'real world'. Brad Geddes is well known in the pay per click (PPC) world as THE guy who knows what he's talking about. I've followed Brad's advice via blogs and when he's spoken at various internet marketing seminars for the past three years, and wished I'd known about him sooner. If you're just starting out as an AdWords advertiser, or you're already a seasoned veteran, this book should definitely be part of your marketing plan. Andy :-)
19 of 20 people found the following review helpful
I would recommend this book to Google AdWords Professionals June 23 2010
By C. Dzialo - Published on
Format: Paperback Verified Purchase
I am a Google AdWords Professional and Google Analytics Certified. I would recommend this book to anyone that wants to learn more advanced features AdWords, capabilities, and techniques for application in Search Marketing.

Some may think it is long at 522 pages, but they are filled with important complete knowledge. I like to read, so this was not a problem.

I would suggest people who have some experience and already have intermediate knowledge of the theory of search marketing and some experience in creating and driving sales and measurable performance with PPC.

For other professionals who want to expand their capabilities and go the extra mile, I would suggest getting some books on writing effective ad copy, landing page optimization, and Google Analytics.
15 of 16 people found the following review helpful
The most comprehensive Adwords guide yet! April 9 2010
By Melissa Mackey - Published on
Format: Paperback
Brad's book covers every detail of Google Adwords, from keyword research to ad creation to landing page optimization and customer acquisition. Every chapter includes a checklist of best practices for quick reference, as well as detailed explanations of each facet of Adwords. Brad's easy-to-understand writing style and descriptive illustrations add to the usefulness of this book.

Whether your Adwords budget is $1 per day or $10,000 per day, you owe it to yourself to get this book. Keep a copy at hand for reference - you'll use it regularly.
7 of 7 people found the following review helpful
Great for the Beginner June 7 2010
By Amazon Guy - Published on
Format: Paperback Verified Purchase
I'm brand new to Adwords and this book really does a good job of explaining how it all works. The text got kind of dry at first (probably because I didn't know what he was talking about) so I decided to jump right into actually using Adwords before I read any more about it. That was the way to go. After I started using Adwords I went to the book to answer all those questions I had, and it does a good job of explaining how it works. Would recommend this book.
9 of 11 people found the following review helpful
Highly Recommended April 1 2010
By Brian B. Carter - Published on
Format: Paperback
Brad Geddes is one of the few AdWords experts I always pay attention to. He's one of the best in the field.

This book is incredible comprehensive, illustrative and readable. Both beginners and experienced pay per click marketers will find invaluable insights here. Brad fills in a lot of gaps that the AdWords Help screens don't cover. Otherwise, you'd have to get the info from an AdWords rep, and only the biggest spenders get the best attention from these reps.

Heeding this book's advice from the start will save you a lot of money and get you much better results. Highly recommended.

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