Advanced Google AdWords [Paperback]

Master Google AdWords and get more out of your campaigns

What's the secret to making every pay-per-click of your Google AdWords really pay? This must-have guide-written by a Google Advanced AdWords seminar instructor-shows you exactly how to apply advanced techniques and tactics for better results. Discover the best tools for keyword research, tips on crafting winning ad copy, advanced PPC optimization tricks, winning bidding strategies, and much more. If you manage AdWords PPC accounts, you won't want to miss this expert, detailed instruction.

• Covers the essential and advanced capabilities of Google AdWords
• Explores keyword research, PPC optimization strategies, the intricacies of Content Nation, how to interpret results and reports, and much more
• Provides busy marketers, consultants, PR professionals, Web developers, and others with an invaluable, step-by-step guide of advanced concepts
• Goes well beyond the basics and offers tips and tactics that you can immediately apply to your own campaigns
• Reinforces concepts through fascinating, real-world case studies
• Includes a $25 Google Adwords Gift Card for new customers

If you've been seeking a practical, expert book on Google AdWords, one that goes well beyond the basics, Advanced Google AdWords is it!

Do you want to increase your AdWords ROI and drive more traffic to your site? In this comprehensive guide to AdWords, you will learn expert strategies to create, manage, and tweak AdWords campaigns that improve your bottom line.

• Discover how to choose and organize keywords based upon user intent and the buying funnel
• Learn to control exactly when, where, and how your ads are displayed
• Write ads that connect with searchers to not only increase traffic, but also increase sales
• Learn the secrets that make the content network perform for your goals
• Create landing pages that increase conversion rates
• Get insight into how quality score is calculated and techniques for improving your quality score
• Delve into different bidding techniques so every keyword becomes profitable
• Master testing ad copy and landing pages to determine your profits for every impression
• Develop a schedule-friendly action plan to continuously optimize and expand your AdWords account
• Get a Google AdWords gift card worth $25, plus save $50 on an Advanced AdWords for Success Seminar and save up to $100 on Certified Knowledge Training

Never before has an advertising program existed that has a level playing field for small businesses and international enterprises. Regardless of your AdWords spend or company size, the strategies covered inside this book will help your advertising become more profitable.

Praise for Advanced Google AdWords

Paid search expert Brad Geddes takes it to the next level, showing you not only how to get the most from your search advertising campaigns, but more importantly why you should use specific features and techniques, who you should be targeting with your creative, and when to use the scores of advanced tactics he describes for maximum impact and profitability.—Chris Sherman, Executive Editor, Search Engine Land

Do you want to know how to win at paid search? Do you want to become an advanced AdWords user and make your organization successful at using PPC? Then read this book. Brad has compiled into one resource what it would take you a decade to learn yourself.—Joshua Dreller, Vice President, Media Technology and Analytics, Fuor Digital

The real goal is to connect your business to the right searchers, engage them, and turn them into paying customers. That's what this book will help you do.—Vanessa Fox, author, Marketing In The Age Of Google