Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.
Advanced Web Metrics with Google Analytics
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From the Back Cover
How Does Your Website Measure Up?
Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies.
Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, Advanced Web Metrics with Google Analytics has the expert guidance you need to enhance your brand and increase your site's ROI. Learn how to:
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Measure your web traffic and understand its impact on ROI
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Configure your data collection parameters, then extract and analyze the collected data
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Drill down to the precise visitor segments or time periods you choose
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Discover how long it takes for your visitors to convert to customers
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Follow best practices for page tagging and tracking dynamic web pages, Flash events, banners, and more
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Optimize checkout systems, pay-per-click campaigns (including AdWords), SEO, and e-mail marketing, and use ad version testing in conjunction with multivariate testing
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Centralize your data collection and track offline campaigns
This book is a recipe for measuring your success and optimizing your online marketing."
—Jim Sterne, Founding Director and Chairman of the Web Analytics Association
I can confidently recommend this book to anybody serious about turning web analytics into a competitive business advantage."
—Dennis R. Mortensen, COO, IndexTools, Inc.
Brian Clifton does a fantastic job of explaining how to effectively power a web analytics strategy using Google Analytics. Both new and seasoned GA users will benefit from Brian's book and his expertise."
—Justin Cutroni, Director of Analytics and Testing, EpikOne
What Brian Clifton doesn't know about Google Analytics probably hasn't been invented yet. In this book he shares his extensive knowledge in a concise and coherent fashion."
—Neil Mason, Managing Director, Applied Insights
What's fantastic about this book is the practical, detailed help it gives you to get real value out of your web analytics tool."
—Ashley Friedlein, CEO, E-consultancy.com
About the Author
Brian Clifton, Ph.D., leads the Google Web Analytics team for Europe, the Middle East, and Africa. He is a noted web analytics and search engine marketing expert who speaks at industry trade shows (including Search Engine Strategies, Emetrics Summit, and Search Marketing World), maintains a blog on web metrics and Google Analytics (www.advanced-web-metrics.com), and has written numerous white papers.
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Customer Reviews
Most helpful customer reviews
By Ted Coldwell
Format:Paperback|Amazon Verified Purchase
There appears to be lots of information, however, it's hard to get at because it's a difficult read for someone at my level of understanding (basic). I expect it's quite good of you're computer oriented and/or have knowledge on the subject. Otherwise it's a tough slog with minimal returns.
5 of 6 people found the following review helpful
By S. Hamel
Format:Paperback
I had the privilege of reviewing of Brian J. Clifton's book "Advanced Web Metrics with Google Analytics". Most books either address the broad concepts of web analytics or provide a long list of tips & tricks for a specific product. This is not the case with Brian's book. It's the first one I see that brings the concepts and apply them to a specific tool, namely Google Analytics.
Written in non-technical terms, the 300 pages book also provides plenty of detailed information about the practices and techniques to set up and configure Google Analytics. For those who want to go deeper, it also include a chapter on Google Analytics hacks.
Each section begins with the fundamentals, then gradually bring details and provide real-world examples to demonstrate the concepts.
I see three scenarios where this book is a must:
- You are already using GA: even if you think you know it all, you will be surprised!
- You wonder if GA is the right fit for you: the book gives you enough details to see it in action, understand it's power and see if it will fit your requirements.
- You want to learn the concepts of web analytics and apply them: the best way to learn is to mix concepts and hands on. Using Google Analytics and Advanced Web Metrics is a great way to learn.
Happy reading!
Written in non-technical terms, the 300 pages book also provides plenty of detailed information about the practices and techniques to set up and configure Google Analytics. For those who want to go deeper, it also include a chapter on Google Analytics hacks.
Each section begins with the fundamentals, then gradually bring details and provide real-world examples to demonstrate the concepts.
I see three scenarios where this book is a must:
- You are already using GA: even if you think you know it all, you will be surprised!
- You wonder if GA is the right fit for you: the book gives you enough details to see it in action, understand it's power and see if it will fit your requirements.
- You want to learn the concepts of web analytics and apply them: the best way to learn is to mix concepts and hands on. Using Google Analytics and Advanced Web Metrics is a great way to learn.
Happy reading!
1 of 1 people found the following review helpful
Format:Paperback
I am now 3 quarters of the way through this book and even though I have been using GA for 1 year now, I have learned a tonne. If you are using Google Analytics you absolutely must read this book. Not only does it contain easy to read information on things like top reports and advanced code implementation, it ties implementation and reports in with WHY and HOW you would apply these settings and reports to real world experience, with lots of screen shots to further help understanding.
Clifton produces a gem here that will definately help you increase the value you bring to your company and/or clients.
Clifton produces a gem here that will definately help you increase the value you bring to your company and/or clients.
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4.7 out of 5 stars
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