“A solid, fun, informative read.”
“Sound advice for advertising creatives.”
“The book supports our school's philosophy: have a great concept before you run to the computer.”
About the Author
Pete Barry began his career as an art director in London. He works as a copywriter in New York and teaches Advertising Design at Syracuse University. His most recent awards include a Gold Clio and an AIGA, and he was winner of the Pentagon Memorial Competition.