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A solid, fun, informative read. — CMYK Magazine
Invaluable advice. — Creative Review
Sound advice for advertising creatives. — Communication Arts
The book supports our school's philosophy: have a great concept before you run to the computer. — Maria Scileppi, Associate Director, Chicago Portfolio School
Pete Barry began his career as an art director in London. He works as a copywriter in New York and teaches Advertising Design at Syracuse University. His most recent awards include a Gold Clio and an AIGA, and he was winner of the Pentagon Memorial Competition.