“A solid, fun, informative read.” — CMYK Magazine
“Invaluable advice.” — Creative Review
“Sound advice for advertising creatives.” — Communication Arts
“The book supports our school's philosophy: have a great concept before you run to the computer.” — Maria Scileppi, Associate Director, Chicago Portfolio School
Pete Barry began his career as an art director in London. He works as a copywriter in New York and teaches Advertising Design at Syracuse University. His most recent awards include a Gold Clio and an AIGA, and he was winner of the Pentagon Memorial Competition.