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Advertising (Paperback)

by George Felton (Author)
4.0 out of 5 stars  See all reviews (4 customer reviews)
List Price: CDN$ 60.50
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Advertising + The Online Copywriter's Handbook: Everything You Need to Know to Write Electronic Copy That Sells + Stop Stealing Sheep & Find Out How Type Works
Total List Price: CDN$ 129.45
Price For All Three: CDN$ 85.67

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  • The Online Copywriter's Handbook: Everything You Need to Know to Write Electronic Copy That Sells by Robert Bly

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  • Stop Stealing Sheep & Find Out How Type Works by Erik Spiekermann

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Product Details

Product Description

Product Description

Advertising covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. This title includes over two hundred advertisements, many in colour, which demonstrate the thinking and writing that underlie the best advertising.

From the Publisher

Written by an experienced teacher/award-winning freelance copywriter, this student-centered, hands-on text covers the entire process of conceptualizing and creating ads that gain attention and produce results. --This text refers to an out of print or unavailable edition of this title.

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Customer Reviews

4 Reviews
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4.0 out of 5 stars (4 customer reviews)
 
 
 
 
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5.0 out of 5 stars You're not really an "ad guy" until you read this!, July 26 2001
By A Customer
This review is from: Advertising: Concept and Copy (Paperback)
I read this book 4 years ago and still refer to it when I'm in a slump or just want to generate new ideas. I would suggest this to anyone in the advertising business or anyone interested in learning how to concept. It really gives a fresh and new perspection on how to look at a product, and then how to write about it. It's simple, funny and keeps you wanting to read more. I know a lot of George's work, and found it just as entertaining as informational as his articles. George kicks some serious concepting [rear].
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5.0 out of 5 stars A great book, Feb 10 2001
By A Customer
This review is from: Advertising: Concept and Copy (Paperback)
For anyone that wants to know how to make great ads this book is a must have. Great for beginers and experts as well. It is hard to find good books on advertising and this one I recomend. It is very easy to read and understand and contains great information on all aspects of advertising.
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3.0 out of 5 stars Interesting but hard, April 3 2000
By A Customer
This review is from: Advertising: Concept and Copy (Paperback)
I'm a high school student and I read this book to maybe find out more about this topic to do my science research project on. It was incredibly confusing to read for me, but maybe that's just because I'm not on this level yet. I still recommend it to anyone who cares about advertising to find out more. It probably is very helpful.
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3.0 out of 5 stars Interesting but hard
I'm a high school student and I read this book to maybe find out more about this topic to do my science research project on. Read more
Published on April 3 2000

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