Advertising on the Internet: How to Get Your Message Across on the Worldwide Web [Paperback]

Neil Barrett Ph.D. (Author), Steven Armstrong (Author)

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Product Details

Paperback: 114 pages
Publisher: Kogan Page; 2nd Revised edition edition (Jan 1 2001)
Language: English
ISBN-10: 0749431237
ISBN-13: 978-0749431235
Product Dimensions: 23.4 x 15.4 x 1.1 cm
Shipping Weight: 222 g

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Product Description

Start your own business

“This book is an excellent starting point”

Better Business

“Looks at all aspects of the topic. There is also a dedicated website”

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Inside This Book (Learn More)

First Sentence
There is little debate as to how powerful a communication tool the Internet is. Read the first page

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Amazon.com: 4.0 out of 5 stars (2 customer reviews)

11 of 11 people found the following review helpful:

5.0 out of 5 stars Hi - XXX 100% Britney naked hardcore XXX, Sep 19 2001

By henryraddick@hotmail.com - Published on Amazon.com

This review is from: Advertising on the Internet: How to Get Your Message Across on the Worldwide Web (Paperback)

A sound guide to creating a strategy that keeps you in touch with your consumers in this fast-changing, new media environment. The fundamentals of advertising on the Internet are no different than other media. As a marketer, you need "reach" and "targeting" and Barratt's and Armstrong's guide will help you devise the strategy that suits you and your company's needs.

1 of 2 people found the following review helpful:

3.0 out of 5 stars It's good but not as good as others, Oct 26 1999

By A Customer - Published on Amazon.com

This review is from: Advertising on the Internet: Getting Your Message Across on the World-Wide Web (Paperback)

The Small Business Guide to the Internet: A Practical Guide to Going Online is the only book I've read that gives the a list of practical marketing ideas a business should use if it is to be successful online.

› Go to Amazon U.S. to see both reviews 4.0 out of 5 stars