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Advertising on the Internet: How to Get Your Message Across on the Worldwide Web
 
 

Advertising on the Internet: How to Get Your Message Across on the Worldwide Web [Paperback]

Neil Barrett Ph.D. , Steven Armstrong

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Product Description

Review

“Looks at all aspects of the topic. There is also a dedicated website” -- Better Business

“This book is an excellent starting point” -- Start your own business

Book Description

The Internet reaches millions of people every minute. It provides ready access to a wealthy consumer market with considerable purchasing power. However, many companies though aware of the possibilities, are unable to fully exploit them.

About the Author

Barrett advises governments and multi-national corporations on their computer security policies.


Steven Armstrong is a senior lecturer and teaching fellow with the University of Sunderland Business School.
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