The Advertising Age Encyclopedia of AdvertisingNov 22 2002by John McDonough and Karen Egolf
How Advertising Effectiveness Influences Brand EquityMay 1999by Giep Franzen and etc.
The Advertising Red Books: International Advertisers & Agencies 2005Dec 2004by National Register Publishing
Plunkett's Advertising & Branding Industry Almanac 2009: Advertising & Branding Industry Market Research, Statistics...Apr 2009by Plunkett Research Ltd and Jack W. Plunkett
Advertising in Contemporary Society: PERSPECTIVES TOWARD UNDERSTANDINGAug 1 1996by Kim B Rotzoll and James E Haefner