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Advertising & Promotion: An Integrated Marketing Communications Perspective Hardcover – Apr 28 2005


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First impression Feb. 22 2011
By Alba - Published on Amazon.com
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I bought this book for college and I was a bit scared because I had never bought anything from Amazon.com
Now that I have the book, I believe I did a good purchase, even though it has signs of being used (which I already knew before buying it).
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