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Advertising & Promotion: An Integrated Marketing Communications Perspective Hardcover – Apr 28 2005

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Product Details

  • Hardcover: 592 pages
  • Publisher: McGraw-Hill Ryerson Higher Education; Canadian edition (April 28 2005)
  • Language: English
  • ISBN-10: 0070939853
  • ISBN-13: 978-0070939851
  • Product Dimensions: 22.1 x 3 x 27.9 cm
  • Shipping Weight: 1.5 Kg
  • Amazon Bestsellers Rank: #914,186 in Books (See Top 100 in Books)
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Product Description

About the Author

Michael Guolla is an assistant professor at School of Management of the University of Ottawa. He completed his Ph.D. in Business Administration with a concentration in Marketing at The University of Michigan (Ann Arbor) and received his Honours in Business Administration from the Richard Ivey School of Business at The University of Western Ontario. Dr. Guolla has published articles in academic journals, proceedings of scholarly conferences, and management journals in the areas of customer satisfaction, innovation, marketing strategy, and business marketing. He has also written many cases. Professor Guolla's most recent teaching includes promotion management, services marketing, and marketing research. He has previously taught at Richard Ivey School of Business, The Michigan Business School, and at Queen's Business School.

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0 of 1 people found the following review helpful
First impression Feb. 22 2011
By Alba - Published on
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I bought this book for college and I was a bit scared because I had never bought anything from
Now that I have the book, I believe I did a good purchase, even though it has signs of being used (which I already knew before buying it).
The only complain I would have is that I was expecting faster service (even though the book arrived within the period they told me).