Buy Used
CDN$ 8.74
Used: Very Good | Details
Condition: Used: Very Good
Comment: Our books ship from the USA and delivery time is 2 to 3 weeks.  Book has appearance of only minimal use. All pages are undamaged with no significant creases or tears. With pride from Motor City. All books guaranteed.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Advertising & Promotion: An Integrated Marketing Communications Perspective Hardcover – Apr 28 2005


See all formats and editions Hide other formats and editions
Amazon Price New from Used from
Hardcover
"Please retry"
CDN$ 74.98 CDN$ 8.74

2014 Books Gift Guide
Thug Kitchen is featured in our 2014 Books Gift Guide. More gift ideas


Product Details


Product Description

About the Author

Michael Guolla is an assistant professor at School of Management of the University of Ottawa. He completed his Ph.D. in Business Administration with a concentration in Marketing at The University of Michigan (Ann Arbor) and received his Honours in Business Administration from the Richard Ivey School of Business at The University of Western Ontario. Dr. Guolla has published articles in academic journals, proceedings of scholarly conferences, and management journals in the areas of customer satisfaction, innovation, marketing strategy, and business marketing. He has also written many cases. Professor Guolla's most recent teaching includes promotion management, services marketing, and marketing research. He has previously taught at Richard Ivey School of Business, The Michigan Business School, and at Queen's Business School.

Customer Reviews

There are no customer reviews yet on Amazon.ca
5 star
4 star
3 star
2 star
1 star

Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 1 review
0 of 1 people found the following review helpful
First impression Feb. 22 2011
By Alba - Published on Amazon.com
Verified Purchase
I bought this book for college and I was a bit scared because I had never bought anything from Amazon.com
Now that I have the book, I believe I did a good purchase, even though it has signs of being used (which I already knew before buying it).
The only complain I would have is that I was expecting faster service (even though the book arrived within the period they told me).


Feedback