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Advisor for Life: Become the Indispensable Financial Advisor to Affluent Families [Hardcover]

Stephen D. Gresham


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The New Advisor for Life: Become the Indispensable Financial Advisor to Affluent Families The New Advisor for Life: Become the Indispensable Financial Advisor to Affluent Families
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Book Description

April 6 2007
"The Age Wave of retiring baby boomers is creating a seismic bonanza for financial advisors--if they can provide the kinds of creative and flexible strategies their clients will be wanting and needing. Steve Gresham provides the solid, imaginative, yet practical guidance needed to build winning strategies to meet the needs of a new generation of investors. I have long respected his work and heartily recommend this book."
--Ken Dychtwald, PhD, founder and CEO, Age Wave, and author of Age Wave, Age Power,The Power Years, and Workforce Crisis

"Steve Gresham showed us in The Managed Account Handbook that the basics to asuccessful advisor do not differ from one country to another. In this book, he is expanding his horizon with his extensive experiences to further help you to develop the skills for building a devoted client base. This is the must-read book for all who want to succeed in the financial advisory industry."
--Toshiya ShimizuPresident and CEO, Nikko Cordial Advisors Ltd.

"For thirty years, advisors have been using wealth accumulation as their main sales weapon. With the boomers entering retirement, all that's out the window. Now the imperatives are income distribution, planning--making sure the investor does not run out of money. In Steve's newest book, he does an excellent job of walking advisors through this change and showing them how to alter their practices to not only survive but thrive. This is a must-read for any advisor who still wants to be in the business in ten years."
--Len Reinhartfounder and President, Lockwood Advisors?

"For over thirty years, I have sought advice from industry experts who can help me grow and optimize my practice. Steve Gresham's advice is always of interest to me--he is always right there on the cutting edge."
--John Rafal, President, Essex Financial ServicesRegistered Rep.'s Top 50 Financial Advisor for 2006 and Barron's Top 100 Financial Advisor

"A good coach can help even the best players reach their potential. As a financial advisor, you coach successful families to tackle life's challenges and achieve their goals. Steve Gresham can help--he has the tactics to help you build a winning team."
--Mike KrzyzewskiHead Coach, Duke University Basketball and the 2006 U.S. National Team


Product Details


Product Description

From the Inside Flap

If you intend on becoming a financial advisor to today's affluent families—especially those within the baby boomer generation—you need to provide them with guidance so thorough, insightful, and valuable that it will allow you to stand out from the rest of the financial professionals in this field.

Advisor for Life can help you do this and much more. Going far beyond everyday investment issues—such as setting a client's investment goals, selecting complementary investments, and monitoring portfolio balance—this practical guide will help you truly understand your clients' needs and develop a personalized plan that will allow them to live financially secure and fulfilling lives.

Industry visionary Steve Gresham has extensive experience in the world of wealth management, and with Advisor for Life, he wants to share those experiences with you. Within these pages, Gresham not only shows you what it takes to run a financial advisory practice geared towards affluent families, but he also reveals how an "advisor for life" should properly protect, motivate, and educate clients over the course of the relationship.

Divided into four comprehensive sections, Advisor for Life opens with a detailed discussion of the opportunities available within the industry, and then moves on to outline the essential elements of wealth management. Topics covered include:

  • Developing a compelling investment philosophy and establishing an effective process that will guide the investment decisions you make for your clients

  • Managing a client's fears and dreams when dealing with new wealth, retirement expectations, and the impact of taxation

  • Helping affluent families pass wealth on to their heirs by sorting through the emotions that often entangle spouses, adult children, and aging parents

  • Conveying your expertise, experience, and value proposition to existing clients, affluent prospects, and critical referral sources

  • Creating a framework to optimize the value of a financial advisory practice

  • And much more

Delivering a consistently superior level of service to an affluent client base is the only way to survive and thrive in today's competitive financial advisory business. Filled with in-depth insights, informative examples, and engaging case studies, Advisor for Life will show you the best ways to successfully serve today's most affluent clients.

From the Back Cover

"The Age Wave of retiring baby boomers is creating a seismic bonanza for financial advisors—if they can provide the kinds of creative and flexible strategies their clients will be wanting and needing. Steve Gresham provides the solid, imaginative, yet practical guidance needed to build winning strategies to meet the needs of a new generation of investors. I have long respected his work and heartily recommend this book."
—Ken Dychtwald, PhD, founder and CEO, Age Wave, and author of Age Wave, Age Power,The Power Years, and Workforce Crisis

"Steve Gresham showed us in The Managed Account Handbook that the basics to asuccessful advisor do not differ from one country to another. In this book, he is expanding his horizon with his extensive experiences to further help you to develop the skills for building a devoted client base. This is the must-read book for all who want to succeed in the financial advisory industry."
—Toshiya ShimizuPresident and CEO, Nikko Cordial Advisors Ltd.

"For thirty years, advisors have been using wealth accumulation as their main sales weapon. With the boomers entering retirement, all that's out the window. Now the imperatives are income distribution, planning—making sure the investor does not run out of money. In Steve's newest book, he does an excellent job of walking advisors through this change and showing them how to alter their practices to not only survive but thrive. This is a must-read for any advisor who still wants to be in the business in ten years."
—Len Reinhartfounder and President, Lockwood Advisors®

"For over thirty years, I have sought advice from industry experts who can help me grow and optimize my practice. Steve Gresham's advice is always of interest to me—he is always right there on the cutting edge."
—John Rafal, President, Essex Financial ServicesRegistered Rep.'s Top 50 Financial Advisor for 2006 and Barron's Top 100 Financial Advisor

"A good coach can help even the best players reach their potential. As a financial advisor, you coach successful families to tackle life's challenges and achieve their goals. Steve Gresham can help—he has the tactics to help you build a winning team."
—Mike KrzyzewskiHead Coach, Duke University Basketball and the 2006 U.S. National Team


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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.7 out of 5 stars  9 reviews
10 of 10 people found the following review helpful
3.0 out of 5 stars Not for beginners March 5 2009
By Trevor Smith - Published on Amazon.com
Format:Hardcover|Verified Purchase
I bought this book because i was thinking about becoming a financial advisor. A lot of the advise is outdated (the author speaks about the business practices of Ford and GM with high praise, while not referencing other companies or industries). Perhaps if I was currently a financial advisor and i needed to finetune my approach this would be a good book to read, but it does nothing to inspire or help you get your practice off the ground. Conclusion: if you're a financial advisor with a few years of experience, but you think your list of clients has room to grow, this is the book to read. If you're starting out i would stay away.
6 of 9 people found the following review helpful
5.0 out of 5 stars Not just a book, a roadmap to success June 25 2007
By Mary Anne Doggett - Published on Amazon.com
Format:Hardcover
Any financial advisor who doesn't take advantage of Steve's insights puts him/herself at a disadvantage.
Steve writes based on unparalleled industry knowledge, the ability to anticipate future trends, and a solid dose of reality from extensive dealings with financial advisors. He is able to keep an audience spellbound and now translates much of that insight into a handbook that will guide those advisors who want to be ahead of the curve, deliver service that keeps clients coming back for more, and bring their friends along without being asked. I have worked in the financial services field for over 15 years and Steve's book is a 'must have' for the successful advisor of the future.
5.0 out of 5 stars Absolutely a must for all wealth managers July 5 2011
By Julio A. Velis - Published on Amazon.com
Format:Hardcover
Mr. Gresham has produced a brilliant source of knowledge and wisdom for the benefit of all of us in the personal financial planning arena. This book really emphasizes not only on the technical aspect but on the relationship aspect of our industry.
5.0 out of 5 stars Not just for FA's but also for clients. March 2 2011
By Jacob Campbell - Published on Amazon.com
Format:Hardcover|Verified Purchase
Obviously a great read for financial advisors - start building a solid practice from day one. Clients should pick this one up as well. Knowing what to ask when to ask builds a strong relationship.
5.0 out of 5 stars Steve Gresham enlightens us once again Dec 27 2010
By reena friedman - Published on Amazon.com
Format:Hardcover
In his book, " Advisor For Life" Steve Gresham once again shares with us his vast knowledge of the financial services industry.The book is a superb walk through of what is takes to be the Indispensable Financial Advisor and should be read by all in our industry.
My hat is off to you Steve for a job superbly well done !
Thank you
Rodger A. Friedman
Rockville, MD.
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