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If you intend on becoming a financial advisor to today's affluent familiesespecially those within the baby boomer generationyou need to provide them with guidance so thorough, insightful, and valuable that it will allow you to stand out from the rest of the financial professionals in this field.
Advisor for Life can help you do this and much more. Going far beyond everyday investment issuessuch as setting a client's investment goals, selecting complementary investments, and monitoring portfolio balancethis practical guide will help you truly understand your clients' needs and develop a personalized plan that will allow them to live financially secure and fulfilling lives.
Industry visionary Steve Gresham has extensive experience in the world of wealth management, and with Advisor for Life, he wants to share those experiences with you. Within these pages, Gresham not only shows you what it takes to run a financial advisory practice geared towards affluent families, but he also reveals how an "advisor for life" should properly protect, motivate, and educate clients over the course of the relationship.
Divided into four comprehensive sections, Advisor for Life opens with a detailed discussion of the opportunities available within the industry, and then moves on to outline the essential elements of wealth management. Topics covered include:
Developing a compelling investment philosophy and establishing an effective process that will guide the investment decisions you make for your clients
Managing a client's fears and dreams when dealing with new wealth, retirement expectations, and the impact of taxation
Helping affluent families pass wealth on to their heirs by sorting through the emotions that often entangle spouses, adult children, and aging parents
Conveying your expertise, experience, and value proposition to existing clients, affluent prospects, and critical referral sources
Creating a framework to optimize the value of a financial advisory practice
And much more
Delivering a consistently superior level of service to an affluent client base is the only way to survive and thrive in today's competitive financial advisory business. Filled with in-depth insights, informative examples, and engaging case studies, Advisor for Life will show you the best ways to successfully serve today's most affluent clients.
"The Age Wave of retiring baby boomers is creating a seismic bonanza for financial advisorsif they can provide the kinds of creative and flexible strategies their clients will be wanting and needing. Steve Gresham provides the solid, imaginative, yet practical guidance needed to build winning strategies to meet the needs of a new generation of investors. I have long respected his work and heartily recommend this book."
Ken Dychtwald, PhD, founder and CEO, Age Wave, and author of Age Wave, Age Power,The Power Years, and Workforce Crisis
"Steve Gresham showed us in The Managed Account Handbook that the basics to asuccessful advisor do not differ from one country to another. In this book, he is expanding his horizon with his extensive experiences to further help you to develop the skills for building a devoted client base. This is the must-read book for all who want to succeed in the financial advisory industry."
Toshiya ShimizuPresident and CEO, Nikko Cordial Advisors Ltd.
"For thirty years, advisors have been using wealth accumulation as their main sales weapon. With the boomers entering retirement, all that's out the window. Now the imperatives are income distribution, planningmaking sure the investor does not run out of money. In Steve's newest book, he does an excellent job of walking advisors through this change and showing them how to alter their practices to not only survive but thrive. This is a must-read for any advisor who still wants to be in the business in ten years."
Len Reinhartfounder and President, Lockwood Advisors®
"For over thirty years, I have sought advice from industry experts who can help me grow and optimize my practice. Steve Gresham's advice is always of interest to mehe is always right there on the cutting edge."
John Rafal, President, Essex Financial ServicesRegistered Rep.'s Top 50 Financial Advisor for 2006 and Barron's Top 100 Financial Advisor
"A good coach can help even the best players reach their potential. As a financial advisor, you coach successful families to tackle life's challenges and achieve their goals. Steve Gresham can helphe has the tactics to help you build a winning team."
Mike KrzyzewskiHead Coach, Duke University Basketball and the 2006 U.S. National Team