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Advocacy Organizations and Collective Action [Paperback]

Aseem Prakash , Mary Kay Gugerty

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Book Description

Dec 31 2010 0521139678 978-0521139670
Advocacy organizations are viewed as actors motivated primarily by principled beliefs. This volume outlines a new agenda for the study of advocacy organizations, proposing a model of NGOs as collective actors that seek to fulfill normative concerns and instrumental incentives, face collective action problems, and compete as well as collaborate with other advocacy actors. The firm analogy is a useful way of studying advocacy actors because individuals via advocacy NGOs make choices which are analytically similar to those that shareholders make in the context of firms. The authors view advocacy NGOs as special types of firms that make strategic choices in policy markets which, along with creating public goods, support organizational survival, visibility, and growth. Advocacy NGOs' strategy can therefore be understood as a response to opportunities to supply distinct advocacy products to well defined constituencies as well as a response to normative or principled concerns.

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"This book brings together a top-flight team of scholars to address the factors that help shape the advocacy activities of international NGOs. Complementing previous research but starting from a different perspective than most, the chapters show that leaders of NGOs must establish their organizations' individual identities, maintain their memberships, and worry about survival. Advocacy strategies are influenced, then, by these concerns as well as by the moral convictions of their members. An important contribution sure to inform as well as provoke."
Frank R. Baumgartner, University of North Carolina at Chapel Hill

"Prakash and Gugerty have assembled an unusually innovative and imaginative set of essays on interest group advocacy. This important collection advances the field with its emphasis on organizational behavior."
Jeffrey M. Berry, Tufts University

"Rather than characterizing advocacy organizations by their distinctive ideals and the intentions of their members, the contributors to this important new volume ask what can be learned by exploring the similarities with profit-oriented firms and collective action projects. The result is a collection of rich, theoretically-engaged case studies that significantly advance our understanding of the structure and strategies of advocacy organizations while generating compelling new questions about norms and shared values."
Elisabeth Clemens, The University of Chicago, and author of The People's Lobby

"...the volume contains valuable insights that propel the field of advocacy studies in new directions."
Joel Pruce, Josef Korbel School of International Studies, University of Denver, H-Human-Rights

"the case studies in Advocacy Organizations and Collective Action offer insights that I expect will make the volume useful for courses in political science, political sociology, and for organizational behavior courses on advocacy and the global nonprofit sector. The volume makes an important contribution for those seeking to advance organizational research on advocacy groups in a context of blurring sectoral boundaries." -Edward T. Walker, University of California, Los Angeles, Administrative Science Quarterly

Book Description

Advocacy Organizations and Collective Action outlines a new agenda for the study of advocacy NGOs. Drawing on a collective action perspective, the authors model advocacy organizations as strategic actors operating in policy markets. They suggest that like firms, NGOs' emergence and strategies are influenced by both normative and instrumental concerns.

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