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Age of Conversation 3: It's Time to Get Busy! [Hardcover]

Drew McLellan , Gavin Heaton

Price: CDN$ 33.47 & FREE Shipping. Details
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Book Description

April 9 2010
Following the success of the first two editions, Age of Conversation 3: It's Time to Get Busy! again kick-starts the discussion about how the global marketing landscape is changing. With over 170 of the world's leading marketers, writers, thinkers and creative innovators contributing chapters, this collaborative work investigates the roles that community, conversation, experimentation, engagement, and collaboration play in shaping the 21st century's economy of ideas. As businesses, public and private organizations, and individuals realize that there's much more to social media and its impacts than meets the eye, Age of Conversation 3 shows us which platforms, tools, and approaches truly work, as well as those that simply don't. "Social media" may be the business buzzword (or, buzz-phrase) of 2010, but what's happening beyond the hype? What new practices and guidelines is social media imposing on business-as-usual? And what makes this type of media so much different than the media we're all used to? From the boardroom to the locus of customer interaction, social media is transforming the way we do business. The impact of this is being felt in every customer interaction, each business decision, and even in the way we source, retain and engage our staffs. This third book in the Age of Conversation series is crowdsourced, bringing together the world's leading practitioners to share their stories, perspectives, observations, and strategies. Their diverse insights and varying approaches are a reflection of the global, changing nature of business today.

Product Details

  • Hardcover: 200 pages
  • Publisher: Channel V Books (April 9 2010)
  • Language: English
  • ISBN-10: 098247394X
  • ISBN-13: 978-0982473948
  • Product Dimensions: 25.4 x 1.3 x 17.8 cm
  • Shipping Weight: 581 g
  • Amazon Bestsellers Rank: #1,687,440 in Books (See Top 100 in Books)

Customer Reviews

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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.5 out of 5 stars  8 reviews
5 of 5 people found the following review helpful
5.0 out of 5 stars An insight on every page May 13 2010
By Jeroen - Published on Amazon.com
Format:Hardcover
Most business books take 200 pages to explain one basic notion. Not Age of Conversation. Since this is a collaborative book by over 170 people, pretty much every page contains a stand-alone insight. This is a perfect book to pick up in lost moments to quickly read a couple of thought-starting entries. Even better, because the 170 marketing, PR and communications experts actually communicated whiel they were writing this, after a while it turns out the stand-alone insights are all connected to form an interesting collection where many ideas build one greater story. Very cool.
5 of 5 people found the following review helpful
5.0 out of 5 stars Great advice from smart thinkers May 11 2010
By Craig Wilson - Published on Amazon.com
Format:Paperback
Where else can you get the advice, insight and opinions of 171 of the world's leading marketers in one place? If you want to learn more about social media and modern marketing thinking then buy Age of Conversation 3. Its a great read.
5 of 5 people found the following review helpful
5.0 out of 5 stars Insightful view of social change in communication May 11 2010
By Fiona Bendall Bendalls Group - Published on Amazon.com
Format:Hardcover
A great collection of insights from a range of authors. A must read for any marketer or business considering how to bring social into their business. Age of Conversation 3: It's Time to Get Busy!
3 of 3 people found the following review helpful
5.0 out of 5 stars A collective body of work for a collaborative strategy. May 12 2010
By Amazon Customer - Published on Amazon.com
Format:Kindle Edition
The Age of Conversation series continues with the 3rd installment, made rich by the numerous authors and the range of perspectives and experiences they lend. Rather than a single voice coaching us down a recommended path, AOC3 delivers a wealth of examples and war stories...and visions! There's something for every communications professional to identify with.
2 of 2 people found the following review helpful
5.0 out of 5 stars Age of Conversation 3 a Plethora of great ideas May 16 2010
By Amazon Customer - Published on Amazon.com
Format:Hardcover|Verified Purchase
I just received my copy of Age of Conversation3: Time to Get Busy and I have to say - it is the perfect book to help you learn and be engaged in the social media conversation. There are a ton of books and webinars out there on the topic but no where else can you gain the perspective of over 170 business professionals. Each thought is in small bite sized pieces - no time to get bored. The fact that each article/chapter is written by a different person means different writing styles, different experiences and different value. Even if two articles were on the same thought - each writer brings a different take. Yet - I haven't found duplicates yet. The book is broken into different sections that address marketing and social media from a variety of points; understanding the benefits to pitching it to your boss to putting it in place. Okay, confession time - I am one of the contributing authors (find my article on the last page of the book) but here's the deal - I am learning a ton from reading what everyone else contributed. I would highly recommend this book and thank Drew McLellan and Gavin Heaton for spear heading this endeavor.

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