Vous voulez voir cette page en français ? Cliquez ici.


or
Sign in to turn on 1-Click ordering.
More Buying Choices
Have one to sell? Sell yours here
Tell the Publisher!
I'd like to read this book on Kindle

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

AgitPop [Paperback]

Arthur Asa Berger

Price: CDN$ 33.95 & FREE Shipping. Details
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
Usually ships within 1 to 2 months.
Ships from and sold by Amazon.ca. Gift-wrap available.

Formats

Amazon Price New from Used from
Hardcover --  
Paperback CDN $33.95  
Save Up to 90% on Textbooks
Hit the books in Amazon.ca's Textbook Store and save up to 90% on used textbooks and 35% on new textbooks. Learn more.
Join Amazon Student in Canada


Book Description

Feb. 28 2007 1412806453 978-1412806459

In this entirely sophisticated and scholarly account of political culture, Arthur Asa Berger shows how the variety of cultural preferences created the foundations of communication theory. Using the work of Aaron Wildavsky, the author shows how individualism, egalitarianism, collectivism, and fatalism form the basis of culture in complex societies. But more importantly, Berger breaks down the mechanical distinction between mass culture and elite culture, showing how they interpenetrate and cross-over at the level of competitive and hierarchical frames. Agit-Pop suggests that there is an ideological content to popular culture, even though the creators no less than the consumers of that culture are either unaware or dimly aware that they are creating works with an ideological bent.

The work takes up in quick order two examples from different areas of the hierarchical, individualist, egalitarian, and fatalist cultures. From football games to the Iran-Contra Hearings, from MTV to the Human Potential Movement, from Max Headroom to humor on the Jews, and from wrestling to The Terminator, Berger takes up his master themes with a deft touch of his own. Weaving in the work of scholars from Emile Durkheim to Aaron Wildavsky, he manages to make each of the chapters very much his own.

For those who know the earlier work of this author, the reader will be very much at home; for those new to Berger, the volume will be a joyous revelation. The final three chapters reveal a new and deeper aspect of Berger's work. His interpretation of the earlier materials in terms of the semiotics of power, of textual analysis, or destruction of the media, and finally, an analysis and self-analysis of the larger research agenda of which this work is pivotal, should make this book central to the theoretical construction of popular and political culture. For people working in communications theory, political culture, and the sociology of knowledge, this book is a must; for everyone else, it is a joy.


Special Offers and Product Promotions

  • Join Amazon Student in Canada


Product Details

  • Paperback: 229 pages
  • Publisher: Transaction Publishers (Feb. 28 2007)
  • Language: English
  • ISBN-10: 1412806453
  • ISBN-13: 978-1412806459
  • Product Dimensions: 22.8 x 16.1 x 1.5 cm
  • Shipping Weight: 386 g

Product Description

Review

“The case studies are witty and well written but the theorizing is forced… The first 9 of the 12 chapters are highly recommended. Upper-division undergraduates.” 

—J. Orman, Choice

About the Author

Arthur Asa Berger is professor emeritus of broadcast and electronic communication arts at San Francisco State University. He is the author of numerous articles, book reviews, and books on media, popular culture, humor, and tourism, and he is the series editor of Transaction’s Communication and Mass Culture and Humor series.


Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

Customer Reviews

There are no customer reviews yet.
5 star
4 star
3 star
2 star
1 star

Look for similar items by category


Feedback