For the record, I'm an amateur enthusiast: I'm just learning how these cards work.
Despite being very skeptical about the fortune telling and supernatural association with these cards, I appreciate how they, just like other, similar tools (I Ching, Runes etc...) can help people "think outside the box" about problems and questions in their life.
What I really like about this deck in particular, compared to others, is how universally poignant and significant the images are. They're otherworldly but contain recognizable icons and themes which anyone can interpret. None of them are colored or affected by distracting pop culture references or overly modern ideas about Wiccan spirituality (which has its time and place, but I didn't want that stuff here).
The color scheme drew me to this deck over other Waite decks: I like how surreal and and mystical they look.
I did not give this product 5 stars because the product was badly shipped to me: the box was loose and open and a few of the cards were very mildly damaged. An annoyance, but not so much with the product itself, more with Amazon's shipping quality.