I've been a fan of Big Wreck since they released In Loving Memory. The song, The Oaf, was getting a lot of airplay at the time, and I bought the album based on that song. The Oaf was the only mainstream radio hit from that album, but the rest of the songs were just as strong, if not stronger (the rhythms, lyrics, and instrumentation of Big Wreck music is a cut above most modern mainstream music). The best thing about the album In Loving Memory... is that it aged well. That album sounds just as good today as it did when it was released.
Albatross has many similarities in that it isn't full of mainstream radio hits, but every song is strong. A few songs *might* work on mainstream radio, but Albatross works best as an album, not as singles. In short, these songs are a far cry from the world of homogenous songs that are filtered to us through Clear Channel and Cumulus Radio, and in my opinion, are better than most of what you hear on the mainstream stations.
If you are a current Big Wreck or Ian Thornley fan, then buy this album. You won't be disappointed.
If you are a rock fan and want something new or different, then check this out. You will find excellent instrumentation, rhythmic and poetic lyrics, chunky guitar riffs, a few lines of shred, a killer bass player, a solid drummer, etc.
I will say that I had to listen to this album a couple times to get the full effect (like all of their albums so far). But that has to do with the complexity of their music compared to the standard "verse, chorus, verse, bridge, solo, chorus" template found on most radio songs. This is an album that gets better the more you listen to it. And based on the quality and style, it will age well. I expect I will enjoy this album 10-15 years from now, just like their other albums.