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All Corvettes Are Red [Paperback]

James Schefter
4.4 out of 5 stars  See all reviews (12 customer reviews)
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Book Description

Jan. 1 1998 Inside the Rebirth of an American Legend
No other American car carries the mystique of the Corvette, and early in 1997, General Motors unveiled the stunning fifth-generation Corvette to universal acclaim. But GM's triumph was hard-won -- the legendary sports car had nearly fallen victim to internal company politics and a squeeze on profits. In this candid and compelling book, journalist James Schefter reveals the inside story of the people who saved and reinvented the Corvette, from the drawing board to the assembly line.
For eight years, Schefter enjoyed unprecedented access to every part of GM, including areas off-limits to many company vice presidents. A true insider, he observed the new Corvette's odyssey from sketch to clay model to prototype to production vehicle. He accompanied test drivers across scorching deserts and snow-packed mountains. And he came to know the fiercely dedicated team of designers, engineers, and executives who fought and achieved their dream: a new Corvette that is better conceived, better built, and less expensive than its predecessors. The Corvette's odyssey to reclaim its glory is a thrilling testament to the endurance of American spirit.

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Washington Times Smartly written and extensively researched....Readers get to see a world few will ever know.

Joe Collins Booklist A TRUE LABOR OF LOVE....Chevy and Corvette lovers and especially sports-car enthusiasts will lap up this first-ever behind-the-scenes look at GM.

Paul Lienert Automobile Schefter traveled everywhere with the Corvette team....The result is an insider's account not just of the [1997] Corvette's birth, but of the whole agonizing and often arcane product-development process at GM.

Ken Gross Automotive Industries That Schefter persisted with the story is as much a tribute to crack journalism as the latest 'Vette is to classic sports cars.

Kirkus Review [A] fly-on-the-wall peek at General Motors....Schefter is allowed to prowl around the hallways of GM, focusing on the design and launching of he 1977 Corvette....It's the attention to insider details that makes this account interesting for Corvette enthusiasts and pedestrians alike.

Publishers Weekly A candid look at the tortuous, crazy, unpredictable process of creating a car....Crammed with an abundance of technical and engineering detail, All Corvettes Are Red will engage auto enthusiasts....

Library Journal Schefter was granted unprecedented access....A revealing tale of intrigue and the inner workings of corporate America is the result.

About the Author

James Schefter's work has appeared in such publications as Time, Life, Popular Science, Paris Match, and Reader's Digest. He lives in Park City, Utah, and spent at least two weeks a month in Detroit since 1988, researching and writing this book.

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Customer Reviews

4.4 out of 5 stars
4.4 out of 5 stars
Most helpful customer reviews
5.0 out of 5 stars Incredible book! May 20 2007
All Corvettes are Red has to be one of the finest books ever written on the subject of what it takes to create a car. Most people have no idea of the creative strugles, the engineering limits, and the financial burdens it takes to bring a car like the Corvette to the general public. This book tells that story in a way that has never been told before.

This book definitely belongs in any automotive enthusiasts library, whether they are a Corvette enthusiast or not.
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5.0 out of 5 stars Amaizing inside information on the C5 development March 30 2003
Even though I don't own a C5 (yet) it was very interesting to see how the C5 was born from the C4 (which I own) and many of it's short commings were over come. The bureaucracy that exist in large corporations as well, was exposed.
Had it not been for dedicated employees this icon may have faded from American history.
Excellent reading for any Corvette lover or just plain car buff.
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3.0 out of 5 stars A Great Book But Lacking Chronology May 14 2002
I am a Corvette owner and lover and hence was amazed at the insider details covered in this book about the car I love. But I can't rate it higher than three stars because I find that the author has an annoying habit of parenthetically shifting forward and backward in time. I had a very difficult time following what happened when.
Often he mentions a name in the middle of a story then proceeds back in time ten years (or longer in some cases) to give you this person's life history. By the time you return to the story, you can't remember who, what, or where you left off from. I found this so annoying that I had to read the book in small sessions and, quite frankly, gave up on trying to understand the chronology of the events depicted.
On the flip side, if you're a Corvette lover like me, I don't think you will find a more accurate description of what happens behind the scenes in the design, engineering, and production of America's sports car.
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This is a great book. In depth, behind the scenes, look at how the C5 became America's greatest sports car. The author walks you through the politics at GM and how they shaped the debate inside. Great tidbits about the advanced technology like the special frame the C5 has, and the endless battle to shave off even a few ounces. Project management, corporate politics and intrigue; bone jarring horsepower, blind passion for America's sports car and more. This book should be boring but I couldn't put it down.
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By A Customer
This book gives us an insight as to how to revive or restructure the flattered product or economy. It should be studied carefully to gain a vision of why C5 is so successful and extremely competitive against the rivals from Japan and/or Europe.
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5.0 out of 5 stars Great book - Buy a C5 Today!! June 25 1999
By A Customer
As an avid vette fan since my teens, I finished this book in less than a week (I usually take months to read a book cover to cover). The C5 vette is a significant leap forward for chevy and it is amazing the car got built (read the book for the details!). You two may want to run out and spend $45k on a new vette for your garage after reading this book. I highly recommend it.
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Most recent customer reviews
3.0 out of 5 stars Good in parts, but tiresome in others
This book is really good at depicting the in and out, day to day struggles that go along with making a car. Read more
Published on May 19 1999
5.0 out of 5 stars Impossible to put down.
Expecting a book about a car? Wrong. This one is about people reinventing a car and it's loaded with heroes, villains, and characters that you'll both respect and detest. Read more
Published on March 10 1999
2.0 out of 5 stars Schefter takes larger-than-life people and makes them dull
I was greatly disappointed with this book. While I applaud the detail which Mr. Schefter provides regarding the complete makeover of the Corvette, on the other hand he simply... Read more
Published on March 8 1999
5.0 out of 5 stars ACAR shows how close "Corvette" came to being extinct!
I will really keep this short: "if you are a car guy/girl, a banker, an ad-maker, an executive with any large company, an accountant, or just someone who likes to see how... Read more
Published on Nov. 26 1998
5.0 out of 5 stars Deep into C5 Corvette's birth, and all of GM's warts.
This is the real story of the 5th generation Corvette, told by the guy who was the 'fly on the wall'. Read more
Published on Aug. 23 1998
5.0 out of 5 stars A rare inside view of GM and the auto industry
Being a two-time Corvette owner, I anxiously awaited the publication of this book, and had my copy on pre-order with a local bookstore. I had it read in under a week. Read more
Published on July 21 1998 by William R. Jurasz Jr.
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