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All Employees are Marketers: Real-life, Proven, Employee-driven Strategies to Get More Customers... Get More Referrals... Get More Revenues... and Get More Profits! [Paperback]

Richard Parkes Cordock (Author)
4.0 out of 5 stars  See all reviews (1 customer review)

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Most helpful customer reviews
4.0 out of 5 stars All hail the underling! Important for managers, good for the lower ranks... Feb 19 2011
By blondtraillite
Format:Paperback
While it seemed to be somewhat of a promotional vehicle (most evident in the few pages, very rarely earlier) and somewhat repetitive despite how short the book was. However, I thought it had a very important message that most managers are lacking: given that the true profit of the company is the long-term value of customers in their repeated business, it is the front line staff and the lower rungs who are truly responsible for the perception - and therefore long-term marketing - of the business! While the book is not aimed at the lower ranks, and at times one must read between the lines, it was uplifting and somewhat inspiring to read about the importance of my position for the benefit of the company. Can I work for Cordock? I could use the appreciation of the underlings!
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 3.6 out of 5 stars  8 reviews
4 of 4 people found the following review helpful
3.0 out of 5 stars UK based marketing book May 12 2011
By meik1 - Published on Amazon.com
Format:Kindle Edition
The two main concept this short book discusses are: all employees are marketers (everyone should be enthusiastic abut what you are selling from your IT people to the bookeepers) and investing/getting customers who buy again and recomend products to others. The author references some other marketing techniques, examples, and gurus. An okay, short read.
1 of 1 people found the following review helpful
3.0 out of 5 stars No great revelations here Oct 24 2011
By J. Frieze - Published on Amazon.com
Format:Kindle Edition|Amazon Verified Purchase
This is a long-winded approach to the marketing training presentation that I have been shown at every single job I have ever held. If you have been forced to sit through some PowerPoint presentation about how all employees are responsible for your company's image, then you can skip this all together. The author goes so far as to tell the reader that even a company's janitorial staff can make or break an opportunity. What a bunch of malarkey! The only time I have ever even seen the cleaning staff at my office is if I have to work late. This would only be a salient point if one owned/operated a janitorial service business where one's employees DO have an impact on the business. In summation: pass!
5.0 out of 5 stars My first marketing book. Jan 10 2013
By Daniel O'Mahony - Published on Amazon.com
Format:Kindle Edition|Amazon Verified Purchase
I really enjoyed reading this small but riveting account on why all those involved in a company are the actual marketers of that company.

Would recommend to both students and professionals alike.
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