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Wonderful, insightful with unique perspectives. Thank you Mo for these ideas. Many aha moments and realizations that are definitely worth spreading. Read morePublished 9 months ago by M. Haine
this is a great book , seth writes in a plain spoken style that is not dry or boring , a ctually it is the opposite , everything is layed out in a clear manner but enough about... Read morePublished on Nov. 23 2012 by Robert Thornhill
I bought this book as used, and it came to me in mint condition, more than what I expected for it to be. I pretty much paid less for more with the quality that it was in. Read morePublished on Nov. 4 2012 by Jem D.
If you're a marketer worth you share, you should already know that storytelling is central to your job; that good marketing means crafting a good story in all facets of the... Read morePublished on May 29 2011 by SBuckle
For a new to marketing like me, reading this book was an eye opener. In general though, it aligns with the current common belief(-opinion) that we, the humans, are 'wired up' such... Read morePublished on April 8 2010 by Petre Maierean
As previous reviews have stated, Godin's book weaves the need for an authentic and compelling story about your remarkable product or service. Read morePublished on March 1 2009 by Amazon Customer