Wonderful, insightful with unique perspectives. Thank you Mo for these ideas. Many aha moments and realizations that are definitely worth spreading. Read morePublished 14 months ago by M. Haine
this is a great book , seth writes in a plain spoken style that is not dry or boring , a ctually it is the opposite , everything is layed out in a clear manner but enough about... Read morePublished on Nov. 23 2012 by Robert Thornhill
I bought this book as used, and it came to me in mint condition, more than what I expected for it to be. I pretty much paid less for more with the quality that it was in. Read morePublished on Nov. 4 2012 by Jem D.
For a new to marketing like me, reading this book was an eye opener. In general though, it aligns with the current common belief(-opinion) that we, the humans, are 'wired up' such... Read morePublished on April 8 2010 by Petre Maierean
The main concept of the book is advertising is not marketing and in order to get people to listen to your message you must tell authentic stories. Read morePublished on Dec 30 2009 by Mathieu Yuill
As a veteran marketer for both the high end real-estate industry and E-commerce, we have to read every marketing book out there. Read morePublished on Oct. 3 2009 by Raamayan Ananda
As previous reviews have stated, Godin's book weaves the need for an authentic and compelling story about your remarkable product or service. Read morePublished on March 1 2009 by Amazon Customer