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All-To-One: Creating Effective Customer–Relationship Marketing in the Post-Internet Age
 
 
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All-To-One: Creating Effective Customer–Relationship Marketing in the Post-Internet Age [Hardcover]

Steve Luengo-Jones (Author)
5.0 out of 5 stars  See all reviews (2 customer reviews)

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Product Description

This text shows managers and CEO's how to develop life-long customer value in the post Internet economy. This book looks beyond the "one-to-one" concept and reveals visions of marketing and customer relationship management. It has a five-stage methodology to empower readers to apply the topics in the book to their own company culture and structure. There is also a look at how and why companies have succeeded or failed in the Internet economy.

Book Info

A guide to using the Internet as a marketing tool, showing how to apply a five-stage set of principles for integrating the Internet into company culture, brands, and structure. Puts the true power of the Internet into perspective, rejecting the 'one-to-one' model originally sparked by the Internet.
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Inside This Book (Learn More)
First Sentence
THERE'S NOTHING NEW about 'one-to-one', even if you spell it 1:1. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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5.0 out of 5 stars (2 customer reviews)
 
 
 
 
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5.0 out of 5 stars One for All to One, Feb 4 2001
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This review is from: All-To-One: Creating Effective Customer–Relationship Marketing in the Post-Internet Age (Hardcover)
Thank goodness I came across this book! It's a lucid guide that manages to demystify the subject of marketing, bringing it right up to date and making it accessible for even the non-specialist. Refreshingly free of annoying jargon and patronising truisms, it is useful for anyone who needs to get their 'product', be it commercial or otherwise, out to wide audience or clientele. And what's more, it's obviously written by someone who not only knows the subject extremely well, but also knows how to communicate, making it an enjoyable read.
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5.0 out of 5 stars One for All to One, Feb 4 2001
By 
This review is from: All-To-One: Creating Effective Customer–Relationship Marketing in the Post-Internet Age (Hardcover)
Thank goodness I came across this book! It's a lucid guide that manages to demystify the subject of marketing and bring it right up to date, making it accessible for even the non-specialist. Refreshingly free of annoying jargon and patronising truisms, it is useful for anyone who needs to get their 'product', be it commercial or otherwise, out to a wide audience or clientele. And what's more, it is written by someone who not only obviously knows the subject well, but also knows how to communicate, making it an enjoyable read.
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Amazon.com: 5.0 out of 5 stars (2 customer reviews)

1 of 2 people found the following review helpful:
5.0 out of 5 stars One for All to One, Feb 4 2001
By F Stevenson - Published on Amazon.com
This review is from: All-To-One: Creating Effective Customer–Relationship Marketing in the Post-Internet Age (Hardcover)
Thank goodness I came across this book! It's a lucid guide that manages to demystify the subject of marketing and bring it right up to date, making it accessible for even the non-specialist. Refreshingly free of annoying jargon and patronising truisms, it is useful for anyone who needs to get their 'product', be it commercial or otherwise, out to a wide audience or clientele. And what's more, it is written by someone who not only obviously knows the subject well, but also knows how to communicate, making it an enjoyable read.

0 of 1 people found the following review helpful:
5.0 out of 5 stars One for All to One, Feb 4 2001
By F Stevenson - Published on Amazon.com
This review is from: All-To-One: Creating Effective Customer–Relationship Marketing in the Post-Internet Age (Hardcover)
Thank goodness I came across this book! It's a lucid guide that manages to demystify the subject of marketing, bringing it right up to date and making it accessible for even the non-specialist. Refreshingly free of annoying jargon and patronising truisms, it is useful for anyone who needs to get their 'product', be it commercial or otherwise, out to wide audience or clientele. And what's more, it's obviously written by someone who not only knows the subject extremely well, but also knows how to communicate, making it an enjoyable read.
› Go to Amazon U.S. to see both reviews  5.0 out of 5 stars 
 
 
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