Vous voulez voir cette page en français ? Cliquez ici.

Have one to sell? Sell yours here
All-To-One: Creating Effective Customer–Relationship Marketing in the Post-Internet Age
 
 
Share your own customer images
Search inside this book

All-To-One: Creating Effective Customer–Relationship Marketing in the Post-Internet Age [Hardcover]

Steve Luengo-Jones (Author)
5.0 out of 5 stars  See all reviews (2 customer reviews)

Available from these sellers.


Product Details

Product Description

Book Description

'All-to-One' is the new marketing model which shows marketers, managers and CEOs how to develop life-long customer relationships in the post internet economy.

As the novelty of the internet begins to wane, this book takes a step beyond the popular 'one-to-one' concept. It reveals a new vision of marketing and customer relationship management, one which acknowledges the advantages of the Internet but believes it should only be part of a broad communication / selling dialogue with customers.

'All-to-One' was developed in conjunction with, and is now being implemented by, leading multinational corporations. This book leads you through the five-stage methodology - RELMODEL which will empower you to apply 'All-to-One' to your marketing, your brand image, and to your company culture and structure.

The book covers all aspects of 'All-to-One's' impact on companies, on their marketing and on the society in which they operate. It shows in detail how successful companies such as General Motors are exploiting the advantages of 'All to One'. And it assesses what went wrong with companies such as Boo.com and British Airways.

Key Features:
* Presents a new approach to consumer relationship marketing
* Steps beyond other books in this area by dispelling the myth that e-commerce is the only way forward
* a broad range of case studies from both sides of the Atlantic and the Pacific rim=20
* Step by step guide to how to implement 'All-to-One'=20
* A behind the scenes look at what went wrong with British Airways,
* Web site with additional information and forum for exchange of views
* Full assessment of all media channels from television through to word of mouth
* Review of some of the most popular /influential marketing books available

About the Author

Steve Luengo Jones founded the Consumer Focus Group at EDS* and is now a leading consultant for their CRM practice in Europe. He has also held marketing positions with British Airways, Avis and Thorn EMI. A graduate from Aberystwyth University, UK, he holds a post-graduate Diploma in Management, and the IDM and CIM Professional Marketing Accreditation. He currently lives in High Wycombe.

*EDS is a global leader in the provision of business strategies, solutions and services to companies and institutions. Its 130,000 plus professional staff operate in around 50 countries, working for over 9,000 clients.

See all Product Description
Inside This Book (Learn More)
First Sentence
THERE'S NOTHING NEW about 'one-to-one', even if you spell it 1:1. Read the first page
Explore More
Concordance
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:

Tag this product

 (What's this?)
Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items.
Your tags: Add your first tag
 
See most popular tags
 

Customer Reviews

2 Reviews
5 star:
 (2)
4 star:    (0)
3 star:    (0)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
5.0 out of 5 stars (2 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most helpful customer reviews

5.0 out of 5 stars One for All to One, Feb 4 2001
By 
This review is from: All-To-One: Creating Effective Customer–Relationship Marketing in the Post-Internet Age (Hardcover)
Thank goodness I came across this book! It's a lucid guide that manages to demystify the subject of marketing, bringing it right up to date and making it accessible for even the non-specialist. Refreshingly free of annoying jargon and patronising truisms, it is useful for anyone who needs to get their 'product', be it commercial or otherwise, out to wide audience or clientele. And what's more, it's obviously written by someone who not only knows the subject extremely well, but also knows how to communicate, making it an enjoyable read.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


5.0 out of 5 stars One for All to One, Feb 4 2001
By 
This review is from: All-To-One: Creating Effective Customer–Relationship Marketing in the Post-Internet Age (Hardcover)
Thank goodness I came across this book! It's a lucid guide that manages to demystify the subject of marketing and bring it right up to date, making it accessible for even the non-specialist. Refreshingly free of annoying jargon and patronising truisms, it is useful for anyone who needs to get their 'product', be it commercial or otherwise, out to a wide audience or clientele. And what's more, it is written by someone who not only obviously knows the subject well, but also knows how to communicate, making it an enjoyable read.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No

Share your thoughts with other customers: Create your own review
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 5.0 out of 5 stars (2 customer reviews)

1 of 2 people found the following review helpful
5.0 out of 5 stars One for All to One, Feb 4 2001
By F Stevenson - Published on Amazon.com
This review is from: All-To-One: Creating Effective Customer–Relationship Marketing in the Post-Internet Age (Hardcover)
Thank goodness I came across this book! It's a lucid guide that manages to demystify the subject of marketing and bring it right up to date, making it accessible for even the non-specialist. Refreshingly free of annoying jargon and patronising truisms, it is useful for anyone who needs to get their 'product', be it commercial or otherwise, out to a wide audience or clientele. And what's more, it is written by someone who not only obviously knows the subject well, but also knows how to communicate, making it an enjoyable read.

0 of 1 people found the following review helpful
5.0 out of 5 stars One for All to One, Feb 4 2001
By F Stevenson - Published on Amazon.com
This review is from: All-To-One: Creating Effective Customer–Relationship Marketing in the Post-Internet Age (Hardcover)
Thank goodness I came across this book! It's a lucid guide that manages to demystify the subject of marketing, bringing it right up to date and making it accessible for even the non-specialist. Refreshingly free of annoying jargon and patronising truisms, it is useful for anyone who needs to get their 'product', be it commercial or otherwise, out to wide audience or clientele. And what's more, it's obviously written by someone who not only knows the subject extremely well, but also knows how to communicate, making it an enjoyable read.
› Go to Amazon.com to see both reviews  5.0 out of 5 stars 
 
 
Only search this product's reviews


Listmania!

Create a Listmania! list

Look for similar items by category

Look for similar items by subject


















i.e., each book must be in subject 1 AND subject 2 AND ...

Feedback

Would you like to update product info or give feedback on images?