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"I can tell you two things. The first thing is: Testing works.If you’re not doing it well, you’re missing out. Thesecond? Bryan Eisenberg knows what he’s talking about. Timeto get started, time to start testing."
—Seth Godin, Author of Meatball Sundae
"Bryan and John have combined years of experience inpersuasive marketing with their deep knowledge of GoogleWebsite Optimizer to deliver actionable insights that will makerock stars out of any marketing team."
—Tom Leung, Senior Business Product Manager, GoogleWebsite Optimizer
"Bryan Eisenberg delivers the What, Why, and How of closingsignificantly more online sales."
—Jim Sterne, Founder, Emetrics Summit
"Always Be Testing is by far the most definitive work onthe subject of website testing and optimization everwritten."
—Eric Petersen, Chief Executive Officer and PrincipalConsultant, Web Analytics Demystified, Inc.
"With Always Be Testing, the job of testing yourmarketing is laid out in a practical fashion that anyone can graspand do in a way that will practically guarantee your conversionsuccess and blow away your competition."
—John Jantsch, Author of Duct TapeMarketing
"Always Be Testing is the essential handbook that getsyou testing and keeps you testing. In this game, the differencebetween Winners and Losers is that Winners take the time tofigure out which of their ideas stink. Losers don’t. Thisbook is for everyone who wants to be a Winner!"
—Avinash Kaushik, Author of Web Analytics: An Houra Day
"Bryan Eisenberg and John Quarto-vonTivadar take you through notjust how to use Google’s free conversion testing tool, butcontinually provide both philosophical reasons and practicaltips about why businesses need to test."
—Danny Sullivan, Editor-In-Chief,SearchEngineLand.com
"Always Be Testing is a very readable and practical guideto landing page testing from an experienced master practitioner.Pick up a copy before your competitors do!"
—Tim Ash, Author of Landing Page Optimization: TheDefinitive Guide to Testing and Tuning for Conversions
"Put this book down now, or you just might double your revenueand give your customers the website they’ve alwayswanted."
—Mike Moran, Coauthor of Search Engine Marketing,Inc., and Author of Do It Wrong Quickly: How the Web Changesthe Old Marketing Rules
John Quarto-vonTivadar, having worked onNASA’s Hubble telescope (the working parts), is chiefscientist at FutureNow, Inc., and coinventor of PersuasionArchitecture.