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Always Fresh The Untold Story Of Tim Hortons Hardcover – Oct 5 2006


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Product Details

  • Hardcover: 320 pages
  • Publisher: HarperCollins Publishers Ltd; 1 edition (Oct. 5 2006)
  • Language: English
  • ISBN-10: 0002007576
  • ISBN-13: 978-0002007573
  • Product Dimensions: 22.9 x 15.2 x 2.5 cm
  • Shipping Weight: 953 g
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: #118,749 in Books (See Top 100 in Books)


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3.6 out of 5 stars
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2 of 2 people found the following review helpful By Kevin Day Thorburn on Jan. 19 2008
Format: Hardcover
This book is truly a pleasant surprise as it proved to be a "very good read" (that phrase can be comfortably used with the down-home writing style used) that was interesting, insightful and honest. It touches on topics of business, self-improvement, hockey, love, self-discovery and much more.

During this journey, Ron Joyce sets the record straight about a lot of topics and does not hold back names. While done gently, he shows that the pen truly is mightier than the sword and through it all we clearly see that he truly cared and still cares about the Tim Hortons franchise and its owners and employees.

The book brings back many memories that the reader may not have even been aware existed. It is fun to learn about a true Canadian enterprise success story that is, in some degree, a part of all our lives.

The writing is clear and true although some will struggle briefly through some dull and unnecessary business jargon and others will find the style too simplistic, but on the whole the book comes together nicely. Joyce makes one feel good about being involved, in however small a role, in a true home grown success story.
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By Rick on July 12 2014
Format: Paperback Verified Purchase
Everything about this purchase was 5 star.
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By Ralph Mills on Oct. 21 2013
Format: Kindle Edition Verified Purchase
Tim Horton is an icon here in Canada. I liked reading how he go started with nothing and how he kept pushing to get the business to where it is now.
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2 of 3 people found the following review helpful By Natalia Mayer on Dec 1 2006
Format: Hardcover
The story of Tim Hortons starts with a great cover: embossed gold lettering above a giant, luscious-looking donut. Ron Joyce, who made Tim Hortons into a Canadian icon, speaks in the first person. Although Robert Thompson helped to write the book, the style is folksy and loquacious, often saying the same thing in different ways.

After a brief prologue set in 1995, Joyce gives us a portrait of a Nova Scotia village in 1930, when he was born. The hardscrabble poverty of the Depression years comes to life, as does Joyce's love of his mother, who managed to raise three children under those conditions.

Joyce dropped out of school after Grade 9 and worked at several careers, always trying to better himself financially. A turning point came when he bought the franchise for a rundown donut store called Tim Horton's (with apostrophe) from the smooth-talking, aptly named Jim Charade.

Joyce turned this money-losing proposition into a Canadian empire worth billions. The details are fascinating. We see a gifted, driven entrepreneur determined to overcome all obstacles. (Joyce admits that his two divorces were partly caused by his workaholic ways.) We meet Tim Horton and other colourful characters connected with the Leafs. The book is worth reading for anyone considering any type of franchise, for its behind-the-scenes look at the business.

"Always fresh" is told very much from Ron Joyce's personal perspective. Although Joyce is polite and does not seem vindictive, other parties might give different accounts of the lawsuits launched by Tim Horton's widow, or Joyce's dealings with Wendy's corporation. The book takes us to the great Tim Hortons "baked from frozen" donut controversy and beyond. Although Ron Joyce was the driving force behind the rise of Tim Hortons, he generously acknowledges the help of many others.

Try this one over a double-double.
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0 of 4 people found the following review helpful By Neal Shaw on Dec 29 2008
Format: Paperback
I am not an accomplished author or entrepreneur like other reviewers. I am just a "normal" guy who thought this might be interesting. Wrong! Save your money and buy coffee, unless you want to sleep.
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