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Always Fresh The Untold Story Of Tim Hortons
 
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Always Fresh The Untold Story Of Tim Hortons [Hardcover]

Ron Joyce
3.5 out of 5 stars  See all reviews (2 customer reviews)
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Book Description

About the Authors

RON JOYCE grew up in rural Nova Scotia and entered the restaurant business by buying a Dairy Queen franchise. In 1964, he invested in the first Tim Hortons and grew the business into one of the most successful restaurant chains in the world. In 1991, he won the Gary Wright Humanitarian Award for his work with the Tim Hortons Children’s Foundation. Now retired, he divides his time between Canada and the Mediterranean.

ROBERT THOMPSON has written for The Globe and Mail, Golf Magazine and the National Post, often covering business and sports. He has interviewed many business leaders, from Carly Fiorina to Bill Gates, and has appeared on CBC’s The National, CBC Newsworld and Global News. He is the author of The Third Best Hull, a bestselling humorous biography of Dennis Hull. Robert Thompson lives in Toronto.

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Customer Reviews

2 Reviews
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3.5 out of 5 stars (2 customer reviews)
 
 
 
 
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2 of 2 people found the following review helpful
4.0 out of 5 stars A Canadian Success Story, Jan 19 2008
By 
Kevin Thorburn (Halifax, NS Canada) - See all my reviews
(REAL NAME)   
This review is from: Always Fresh The Untold Story Of Tim Hortons (Hardcover)
This book is truly a pleasant surprise as it proved to be a "very good read" (that phrase can be comfortably used with the down-home writing style used) that was interesting, insightful and honest. It touches on topics of business, self-improvement, hockey, love, self-discovery and much more.

During this journey, Ron Joyce sets the record straight about a lot of topics and does not hold back names. While done gently, he shows that the pen truly is mightier than the sword and through it all we clearly see that he truly cared and still cares about the Tim Hortons franchise and its owners and employees.

The book brings back many memories that the reader may not have even been aware existed. It is fun to learn about a true Canadian enterprise success story that is, in some degree, a part of all our lives.

The writing is clear and true although some will struggle briefly through some dull and unnecessary business jargon and others will find the style too simplistic, but on the whole the book comes together nicely. Joyce makes one feel good about being involved, in however small a role, in a true home grown success story.
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2 of 3 people found the following review helpful
3.0 out of 5 stars He kneaded the dough, Dec 1 2006
By 
Natalia Mayer "the turtle" (Toronto, Ontario Canada) - See all my reviews
(REAL NAME)   
This review is from: Always Fresh The Untold Story Of Tim Hortons (Hardcover)
The story of Tim Hortons starts with a great cover: embossed gold lettering above a giant, luscious-looking donut. Ron Joyce, who made Tim Hortons into a Canadian icon, speaks in the first person. Although Robert Thompson helped to write the book, the style is folksy and loquacious, often saying the same thing in different ways.

After a brief prologue set in 1995, Joyce gives us a portrait of a Nova Scotia village in 1930, when he was born. The hardscrabble poverty of the Depression years comes to life, as does Joyce's love of his mother, who managed to raise three children under those conditions.

Joyce dropped out of school after Grade 9 and worked at several careers, always trying to better himself financially. A turning point came when he bought the franchise for a rundown donut store called Tim Horton's (with apostrophe) from the smooth-talking, aptly named Jim Charade.

Joyce turned this money-losing proposition into a Canadian empire worth billions. The details are fascinating. We see a gifted, driven entrepreneur determined to overcome all obstacles. (Joyce admits that his two divorces were partly caused by his workaholic ways.) We meet Tim Horton and other colourful characters connected with the Leafs. The book is worth reading for anyone considering any type of franchise, for its behind-the-scenes look at the business.

"Always fresh" is told very much from Ron Joyce's personal perspective. Although Joyce is polite and does not seem vindictive, other parties might give different accounts of the lawsuits launched by Tim Horton's widow, or Joyce's dealings with Wendy's corporation. The book takes us to the great Tim Hortons "baked from frozen" donut controversy and beyond. Although Ron Joyce was the driving force behind the rise of Tim Hortons, he generously acknowledges the help of many others.

Try this one over a double-double.
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Amazon.com: 3.0 out of 5 stars (1 customer review)

1 of 1 people found the following review helpful
3.0 out of 5 stars Fresh and inspiring!, Nov 28 2008
By Robert J. Morrow "HamiltonHomeReview.com" - Published on Amazon.com
This review is from: Always Fresh The Untold Story Of Tim Hortons (Hardcover)
Having worked for Tim Donut Ltd in the 1980s, I had the privilege of witnessing author Ron Joyce's entrepreneurial style first hand. As one of only five employees in the marketing department (there were only 200 stores when I was with them), I found it intriguing to hear "the other side" of the story. As an employee, the rise of Tim Horton Donuts was astounding and many of the stories Joyce relates in the book were witnessed by myself, albeit from a humbler point of view.
A very energetic, dynamic, and aggressive businessman, Joyce was forgiven much of his brashness with employees because he was just so damn successful! How could we be critical when he was handing out $1,000 bonuses?
Naturally, for most readers, this is the story of the great Canadian icon and one that has universal appeal for readers of at least three generations. I can assure you, all of what is written in Joyce's very candid, personable style (thanks to Robert Thompson), is accurate and "as it happened". I had often thought about writing the book myself but left the company too early in the game; much of it's ground breaking accomplishments were yet to come. The book is a wonderful conclusion to an amazing career. I congratulate Ron for finally finding someone to help him put pen to paper and getting this amazing story out in public. And, if I may also add, I congratulate him on choosing my mentor, Paul House to head up the company after he left. Timmy's still goes strong due to House's personable leadership. The next book I read about the chain should be coming from him. Keep an eye out for that one!
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