- Paperback: 304 pages
- Publisher: Collins Business; Reprint edition (Jan 10 2002)
- Language: English
- ISBN-10: 0066620422
- ISBN-13: 978-0066620428
- Product Dimensions: 20.6 x 13.2 x 2 cm
- Shipping Weight: 249 g
- Average Customer Review: 3.0 out of 5 stars See all reviews (4 customer reviews)
- Amazon Bestsellers Rank: #627,349 in Books (See Top 100 in Books)
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Product Details |
Product Description
Book Description
In Amazon.com Jeff Bezos built something the world had never seen. He created the most recognized brand name on the Internet, became for a time one of the richest men in the world, and was crowned "the king of cyber-commerce."Yet for all the media exposure, the inside story of Amazon.com has never really been told. In this revealing, unauthorized account, Robert Spector, journalist and best-selling author, gives us this up-to-date, fast-paced, behind-the-scenes story of the company's creation and rise, its tumultuous present, and its uncertain future.
About the Author
Robert Spector has reported on business for USA Today, UPI International, NASDAQ Magazine, and Women's Wear Daily and appears frequently on television and radio. He is the author of the national bestseller The Nordstrom Way.
Inside This Book
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First Sentence
Hammering Man, a 48-foot tall, seven-inch thick, black silhouette sculpture, stands resolutely, left leg in front of right leg, near the decorative marble-arched entrance to the Seattle Art Museum, the site of the annual shareholders' meeting of Amazon.com. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Hammering Man, a 48-foot tall, seven-inch thick, black silhouette sculpture, stands resolutely, left leg in front of right leg, near the decorative marble-arched entrance to the Seattle Art Museum, the site of the annual shareholders' meeting of Amazon.com. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
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Most helpful customer reviews
3.0 out of 5 stars
The Company, Not the River,
By
This review is from: Amazon.com (Paperback)
The most telling detail on Amazon in this book was on page 132: When publishers and authors asked Bezos why Amazon.com would publish negative reviews, he (said) Amazon.com "was taking a different approach, of trying to sell all books...the good, the bad, and the ugly...doing that, you actually have an obligation...to let truth loose.'"Whichever publishers and authors those were, they epitomize the sort of thinking that a new business model sweeps away. When someone responds negatively to their product they seek to silence that person. Failing that, they repackage the same product. If that doesn't work, they rename the product. Then they present the product in a different size. Anything, abosolutely anything, but listen to the customer who gripes. I don't think Spector grasps the depth of this change. When Amazon gives a forum to ordinary people to speak where previously only "professionals" could, that's as profound a shift as from monarchy to democracy. Giving equal space on the electronic bookshelf to an arcane book on geology and a convenience store bestseller is as revolutionary as Martin Luther's 95 theses getting equal billing with the pronouncements of the pope. In terms of sales, if I can buy what I want instead of just what the "professionals" want me to buy, I'm going to buy more. Most of the other factors in Amazon's success have been done before: hiring smart people, working long hours, providing great customer service...but no other retailer ever had a selection larger than the Library of Congress. And no other retailer ever gave customers around the globe a public forum for feedback. I would have liked to have seen more on this unique aspect of Amazon in GET BIG FAST, and less of the sort of business school platitudes that make up the "Takeaways" sections at the end of each chapter.
4.0 out of 5 stars
Amazon on Amazon,
By Ong Lye Soon (Anchorvale Link, Singapore) - See all my reviews
This review is from: Amazon.com (Paperback)
I love the book. Though not bought at amazon. :< The story of how a not known internet company to a successful and real big one. How the company relied on open source and slowly as it get bigger used more commercial software. It describe how a man vision can come true by believing. Truly amazing book, I like one part of the book which says 'How do Amazon review this book for themselve?'. It's a good read
2.0 out of 5 stars
A recitation of history, with no analysis,
By Tom Jordahl "tomjordahl" (Arlington, MA United States) - See all my reviews
This review is from: Amazon.com (Paperback)
While many who are reading this review are probably interested in the website story, this book is probably not the one to read. The author did not have access to Jeff Bezos and many other key players when writing this book, and the lack of first hand information shows.It reads like a detailed, outsiders view of the history of the company. This happened, then that happened, then the site did this other thing. There is very little discussion of *why* these events and actions were important. And most importantly, very little context as to how the site changed the face of internet commerce. This book is certainly not the definitive work on [site], which is still to be written. A better (and funnier) look at the internals of Amazon can be found in "21 Dog years - Doing time at Amazon.com".
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