- Hardcover: 320 pages
- Publisher: Watson-Guptill; 2003 edition (Nov 30 2002)
- Language: English
- ISBN-10: 0060081252
- ISBN-13: 978-0060081256
- Product Dimensions: 27.7 x 23.4 x 2.7 cm
- Shipping Weight: 1.5 Kg
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: #2,168,248 in Books (See Top 100 in Books)
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Product Details |
Product Description
Book Description
This new 18th edition of the classic annual shows the freshest, most inspiring corporate identity work from the best and the brightest design firms in the US over the past year. Hundreds of design firms are represented, including well-established as well as up-and-coming creative boutiques. Plus, this reference covers seven categories of design including logos, letterhead, complete identity programs, corporate ID manuals, package design, environmental graphics and signage and corporate brochures. Filled with 950 stunning examples, this is a must-have resource for every corporate identity designer!
About the Author
David E. Carter has written more than 80 books on corporate identity and branding, and has created identifies for more than 300 firms worldwide. He also has an extensive background in advertising and television, producing several shows for PBS.
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Most helpful customer reviews
5.0 out of 5 stars
Corporate branding applied onto different medium,
By
This review is from: American Corporate Identity (Hardcover)
This book is a collection of design material aimed at marketing the corporate identity. Typical of most David E. Carter's book, this one has great variety and quality selection packed into over 300 pages. There's even a small section at the back featuring student work. In this book are many great ideas on how the brand can be used in different promotional items. Graphic designers and marketers should find this book useful. Here's the list of contents: * Complete Corporate Identity Programs * Package Design * Bags, Tags, Labels, & Boxes * Stationary Design * Promotional Design * Corporate Identity Manuals * Signage & Environmental Graphics * Websites * Menus & Cups * Apparel * Corporate Image Brochures * Calendars * Trademarks/Logos * Student Work Check out other book reviews by visiting my Amazon profile.
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Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
4.0 out of 5 stars (4 customer reviews) 3 of 4 people found the following review helpful
4.0 out of 5 stars
Lots O'Good Stuff,
By John VanCleaf - Published on Amazon.com
This review is from: American Corporate Identity (Hardcover)
A must have for the graphic designer. Good color and tons of nice samples. I work in a design studio and find this is one of the first publications the staff looks at for inspiration when starting a new project. I wanted my own copy but found out it's ....should I say more.
2.0 out of 5 stars
Bad,
By Tal - Published on Amazon.com
Amazon Verified Purchase(What's this?)
This review is from: American Corporate Identity (Hardcover)
This is one of most useless books I've ever encountered. Unlike many annuals and design books which contain some projects which do not meet the highest possible conceptual and design levels, this book contains some of the loudest horrible pieces of design jokes. Some of the projects are so poorly designed that you would stay in shock for a few long seconds while starring at them, not remembering that you can rescue your eyes by flipping the page. Every few months I reopen the book to see if my opinion about it has changed - I ask myself: "how can there be such a terrible compilation of so much bad work? Surely it's not as bad as I remember it..." And every time I attempt to review it again I quickly give up and the experience just seems to be even more traumatizing than the last. Get something else.
5.0 out of 5 stars
Corporate branding applied onto different medium,
By Parka - Published on Amazon.com
This review is from: American Corporate Identity (Hardcover)
 Typical of most David E. Carter's book, this one has great variety and quality selection packed into over 300 pages. There's even a small section at the back featuring student work. In this book are many great ideas on how the brand can be used in different promotional items. Graphic designers and marketers should find this book useful. Here's the list of contents: * Complete Corporate Identity Programs * Package Design * Bags, Tags, Labels, & Boxes * Stationary Design * Promotional Design * Corporate Identity Manuals * Signage & Environmental Graphics * Websites * Menus & Cups * Apparel * Corporate Image Brochures * Calendars * Trademarks/Logos * Student Work (More pictures are available on my blog. Just visit my Amazon profile for the link.) |
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