- Paperback: 157 pages
- Publisher: Warner Books> C/o Little Br
- Language: English
- ISBN-10: 0446870218
- ISBN-13: 978-0446870214
- Product Dimensions: 28.2 x 21.8 x 1.3 cm
- Shipping Weight: 635 g
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Most Helpful Customer Reviews on Amazon.com (beta)
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5.0 out of 5 stars (2 customer reviews)
5.0 out of 5 stars
Fabulous 1970's Craftspeople, Mar 5 2012
By Theseus "theseus" - Published on Amazon.com
This review is from: American Denim (Hardcover)
This is a charming, historically-important, and well-produced book from 1975 that highlights the work of about 50 denim artists.The concept is simple: these men and women took denim garments and changed them. There's a wide range of techniques here: applique, embroidery and other needlepoint techniques, distressing, intergration of other fabrics, painting, studding. Man, the metal and glass studding done by Bill Shire on p. 37! Absolutely baroque -- in all the right ways.
This is similar to a book that came out at about the same time, Native Funk and Flash. Native Funk, however, was a scruffy little trade paperback. This was produced like an art book from a major publisher (and may well be the first ever such book to receive such first-class packaging!) It was worth it. The quality of the photography here is superb -- particularly the detail shots.
The intentions of the artists here are varied. Some of them are coming straight out of the hippie "I drew on my dirty jeans" school. Others are clearly fabric artists interested in seeing how they can transform garments into something new. Some of them are fashion designers, looking to take street wear to a fashion-conscious and upscale place. And some are just pure folk artists -- "I wanted to have two naked chicks with pubic hair on my jacket so I made this."
Whatever their intentions, the work exhibited in this book is remarkable. And every stereotype you might have in your head about the mid-70's being a stylistic nadir will be challenged by the groovy stuff here. I think that's the BIG THING: applique jeans with flowers and butterflies aren't automatically a joke. They can be an object of great beauty.
Since this was published by Abrams, it is a quality piece of work: faux denim cloth with machine-stamped silver foil details; in heavy dustjacket; quality stock; almost all color photography with many detail shots and a few fold-out pages. Interspersed are b&w photos of famous people looking famous in denim (the usual suspects like Peter Fonda and Olivia Newton-John are here as well as Marlene Dietrich and Frank Sinatra wearing a truly horrendous bell-bottomed number.)
Interspersed through the book is the essay by Peter Beagle which is a free-flowing and personal reflection on the spirit of the time, the fashionable past, crafting, the history of the Levi brand, life in a post-1960's realities, and how he really, really liked fur when he was a kid. (Hey! It was the 70's!)
0 of 10 people found the following review helpful
5.0 out of 5 stars
A Sense Of Style Or A Liking For Brightness, Nov 12 2007
By Aung Htun - Published on Amazon.com
"Clothing is our most immediate environment, and yet as global differences in dress decrease, it sometimes seems as if everyone had the same exterior.Are you a decron or a polyester?"
SHARON PERNA. Riverside, Connecticut
"Some time ago, art left the immediate realm of the common person."
LUCRETIA KREBS. Vancouver, Washington
"For myself, I have always wanted fur, ever since I saw and touched my first cat.
(I have also wanted to be a cat since that day, but that is definitely another matter.)
I can remember arguing in junior high school science classes against the theory that hair, per se, implies a higher level of evolution for its possessor than fur or feathers do, and that dreary naked skin is obviously the covering of the most advanced species.
"The students will please take note that it is not a giant sea other who wrote the textbooks or is teaching this class. Sit down, Beagle."
That was a dreary time, however much the packagers of freeze-dried nostalgia try to persuade me otherwise. I was there, and I remember.
They never tell you what an either/or time it was: the two-party system carried right on down through all strata of the culture.
Nixon or Humphrey, Pat Boone or Elvis, white bucks or brown Oxdords, thin red ties or thin blue ties, jocks or grinds, Korea or ROTC, Eliot or Ginsberg, Hemingway or Hemingway. Alternatives were suspect in themselves, and
A SENSE OF STYLE OR A LIKING FOR BRIGHTNESS could cost you your job on charges of being some kind of [...], anyway.
Girls wore girdles and poodle cuts and got teaching certificates..."
[from the book]
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