Well the great thing about this movie is that is succeeds on so many levels:
Level 1: With books like "Fast Food Nation" and "Diet for a New America," among many others, blazing the trail for liberal post-consumer society revolutionaries to create all-organic farms and end corporate rule, etc., it becomes hard to appreciate, and quite easy to hate, some truly American traditions. Like McDONALDS. Now I know that if we look at what McD's does for our current society, it's quite easy to say that we would be better off without Brazilian "meat," fatty french fries, obesity, and everything else McDonalds brings to life. Gandalf: "Do not be too eager to deal out death and judgement." There are so many ambiguities about McDonalds, and everything, that we are not at all qualified to judge it. Perhaps the person that is going to lead a great cultural renaissance and create a harmonic utopia on earth will grow up in a Ronald McDonald house, no one knows. The point is that McDonald's is partially good, and this movies makes you remember that.
Level 2: The Hell of the West aka Coors Classic. Inspirational for any cyclist or racer. Those who have ridden the Morgul, Colorado National Monument, or Evans know, and those who see the movie will understand. When it's been 20 degrees and snowy for 2 straight weeks and I have trouble seeing the big races in July while slogging out hours on the trainer in the garage, I pop AF in, and am soon sprinting against Muzzen, Belov, and Sommers. Simply amazing
Level 3: Humor. You can't help but laugh with, and at, this movie, Especially when you visit the Jackie Robinson Sports Institute. "You're not dead yet, so die or do something."
Level 4: Randalph. I am quite frankly disappointed that none of my other fellow reviews (that I noticed) talked about the true gem of the movie. Randalph will NEVER cease to amaze. Randalph. see for yourself. Randalph.