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Americolor Soft Gel Paste Food Coloring 4.5 oz. - Electric Pink


Currently unavailable.
We don't know when or if this item will be back in stock.
  • This highly concentrated gel food colour is formulated with the necessary die concentration for perfect looking products.
  • 4œ ounce/127 gram squeeze bottle
  • Will not break down buttercream or non-dairy icingsCertified Kosher & Made in USA


Product Details

  • Product Dimensions: 12.7 x 5.1 x 5.1 cm ; 145 g
  • Shipping Weight: 181 g
  • Item model number: AM 264
  • ASIN: B000VTKW5I
  • Date first available at Amazon.ca: March 26 2014
  • Amazon Bestsellers Rank: #65,491 in Home & Kitchen (See Top 100 in Home & Kitchen)
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Product Description

Americolor Soft Gel Paste. Nothing you have ever tried equals the coloring strength of these amazing colors! Americolor Food Colorings are Soft Gel Paste colorings. Soft Gel Paste represents a completely new approach to food color formulation, delivering superior results over conventional food colors, especially when coloring icings and whipped toppings.

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Customer Reviews

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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 11 reviews
Best food coloring out there. Dec 5 2014
By Nick - Published on Amazon.com
Verified Purchase
This stuff is great for the price and quantity, a must have if doing a lot of colorful baking! Very vivid and true colors, and no change to the flavor of whatever you're baking. Plus it's entertaining when everyone who eats your cupcakes, cakes, etc., text you saying that they keep getting colorful BM's afterwords. So, all in all, this stuff works!
True Navy Blue Color April 27 2014
By Kimmy11 - Published on Amazon.com
Verified Purchase
I am a big fan of Americolor Soft Gels and once again, it did not disappoint!
You get a TRUE navy color - fast ! And you no longer need to mix black into blue to get
the right color. Americolor gels blend nicely and evenly - I highly recommend them !
Love it! April 17 2012
By Sharon - Published on Amazon.com
Verified Purchase
The 4.5 oz gel paste goes a LONG way! Colour does not dilute like water-based food colouring, and the sheen is not lost in any large amount of fondant. The gel paste stays true to colour and is very vibrant! Love Americolor!
Love this color! Nov. 17 2014
By sfrank - Published on Amazon.com
Verified Purchase
Could never achieve a neon green color until I ordered this paste. Now I use it for everything. My other green seems dull in comparison. Lasts forever!
Americolor Soft Gel Paste Dec 15 2014
By blondie2011 - Published on Amazon.com
Verified Purchase
Americolor is the only gel paste I ever use, when coloring my cookie icings. It does not alter the taste in any way and the colors are great.

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