Amusing Ourselves to Death: Public Discourse in the Age of Show Business [Paperback]

Postman's book is a harsh diatribe against the television industry and its effects on intellectual discourse in the United States. Postman argues that television, especially when compared to the written word, cannot foster deep, rational thought in its viewers, because it requires absolute passivity from them. Television can only be about entertainment, and its cultural dominance, Postman argues, has had negative effects on education, politics, and religion.

The first half the book dedicated to Postman's updating of the famous Marshall McLuhan postulate, "the medium is the message." Postman agrees, but takes it even further, stating in chapter one that "the medium is the metaphor." What he means by this is that our language -- how we communicate -- is only a metaphor for reality. We describe as best as we can what we see and know, but our method of communication circumscribes how and what we can actually communicate. Postman argues that whichever mode of communication we chose to communicate with -- be it oral, written, or televisual -- each comes with its own set of limitations. That is to say, "the form excludes the content." Some ideas simply can't be expressed by certain forms, which should be obvious to anybody who has tried to write a sarcastic email without the appropriate smiley face at the end.

Postman then guides the reader through a history of communication, laying out eras where oral, print, or visual communicative forms were culturally dominant. For Postman, the print era (or "age of typography"), which he dates roughly from the Reformation to the 19th century, is when rational argument reached its pinnacle. The form of the written word, Postman argues, requires the marshalling of evidence and the presentation of that evidence in a logical order on behalf of the writer, and patience and discernment on the part of the reader. Only in the printed word could complicated truths be clearly and rationally conveyed. During the 19th century, when print had reached hegemony in communications, rational thought was most most valued. A striking example that Postman provides is the Lincoln-Douglas debates. While these were certainly public spectacles (usually held at state or county faires), Postman presents them as if they were dueling long-form essays. In one particular debate (Peoria, October 16, 1854), Stephen Douglas went first for three hours, after which Lincoln suggested everyone go home to have dinner and come back in the evening. They did, and when they returned they were treated to another four hours of oratory, starting with Lincoln's rebuttal of Douglas. This sounds more like a paper session at an academic conference than a political debate, which is Postman's point exactly. Lincoln and Douglas did in fact write their speeches out, to make sure they made sense, though neither man was insensitive to audience response. In this era -- the era defined by typography as the leading communicative form -- major public figures, be they politicians, preachers, or activists, were expected to be able to make a long, rational, public argument, and the people were willing to listen to it. They weren't bored into a catatonic state by long speeches at all, Postman says, but rather interacted with the orators to encourage them, or challenge them to stay on point.

In the modern (television) age, however, things are different. Following the maxim "the form excludes the content," political discourse is no longer about rational argument, says Postman, but about entertainment and appearance. People get bored if television images are too static, so change has to happen, and frequently. There's no time to lay out a rational argument, but no matter, the passive audience doesn't want long, convoluted logic anyway. Television makes its viewers demand constant stimuli, so if things take too long, people just tune out. Debates rarely last even 90 minutes (poor Stephen Douglas), and politicos are lucky to get five minutes on a particular question. Not that they're expected to give a logical answer, anyway. In fact, they can repeat catchphrases as much as they want ("lockbox!" "it's hard work!") as long as they don't look bored (Bush 1992), condescending (Gore 2000), or annoyed (Bush 2004). Who really remembers what was said at the debates in the last presidential campaign anyway? Indeed, did those commenting on the debates immediately following ever really analyze what was being said? In rare cases, such as on PBS, you'd get issue analysis, but for the most part television political commentary was limited to "how did the candidate come across to voters?" "Did he appear honest? Likeable?" Postman says that we're no longer in the Age of Typography, but rather in the Age of Show Business. Television's rules control how we communicate today, even if we aren't on television ourselves.

Take, for example, religion. Postman spends a chapter on religious discourse in the modern era, basically laying into television preachers. Postman (who was Jewish) found some televangelists intelligent, others insulting and emotionally manipulative, but, above everything else, they were all entertainers. There was very little theological depth compared to say, Jonathan Edwards or even Charles Finney. Postman comes to two conclusions about religion on television:

The first is that on television, religion, like everything else, is presented, quite simply and without apology, as an entertainment. Everything that makes religion a historic, profound, and sacred human activity is stripped away; there is no ritual, no dogma, no tradition, no theology, and above all, no sense of spiritual transcendence. On these shows, the preacher is tops. God comes out as a second banana. The second conclusion is that this fact has more to do with the bias of television than with the deficiencies of these electronic preachers...

The point is that in the Age of Show Business, nothing escapes becoming entertainment. Postman reserves special scorn for the way education and news are handled by television. The news chapter is specially informative. Our news programs (even the "serious" news shows), he says, are basically entertainment, because they have music introducing ideas and pretty people ("talking hairdos") telling the stories. News items are stripped from local context, commodified, and given to the viewer in bit-sized chunks, separated by the "now.... this!" phenomenon, which serves to make the viewer dismiss it all as meaningless candy he or she can do nothing about. The "now... this!" phenomenon can be tried on any news broadcast. Tonight, for example, and update on the Iraq will be followed by ("now.... this!") Britney Spears' latest escapades. Postman says this serves to reduce it all to meaningless trivia.

Amusing Ourselves to Death is definitely a polemic. Postman starts off the book with a comparision of George Orwell's 1984 with Aldous Huxley's Brave New World, stating that the point of his book is exploring the possibility that Huxley's dystopia was correct. Unlike 1984, where people are controlled by violence and pain, Huxley presented a world where people are controlled by giving them every pleasure they want. For Postman, television is the device that controls us by entertainment and pleasure. Is Postman provocative? You bet. But he does raise important questions about our uncritical acceptance of what we see on television, and our easy adoption of any new technology that comes down the pipe. Amusing Ourselves is a book that should be read and discussed by as many people as possible.

"In watching American television, one is reminded of George Bernard Shaw's remark on his first seeing the glittering neon signs of Broadway and 42nd Street at night. It must be beautiful, he said, if you cannot read." John Ackermann

Neil Postman in his book,'Amusing Ourselves To Death', looks at the impact of television culture on the way we live our lives, understand our present and future and how we gather our information. We need to understand the effects of living in a television society. As he says "We are in danger of creating a trivial culture that will spawn a race of people who adore the technologies that undo their capacities to think." Once we are a television society, we have lost control. We can attempt to control television's influence when we understand the dangers. Neil Postman suggests that Americans ask 'what we are laughing about and why we have stopped thinking.' We have all heard the phrase, The Dumbing of America.

Roger Waters, of 'Pink Floyd' read Postman's book, and he was so taken with the message that one of the best CD's of this era was written. The song 'Amused To Death" tells us the story.

The little ones sit by their TV screens
No thoughts to think
No tears to cry
All sucked dry
Down to the very last breath
Bartender what is wrong with me
Why I am so out of breath
The captain said excuse me ma'am
This species has amused itself to death
Amused itself to death
Amused itself to death"

Ackerman tells us that "Television has altered the meaning of "being informed' by giving us disinformation. Disinformation means misleading information;misplaced, irrelevant, fragmented or superficial information. Information that creates the illusion of knowing something but which in fact leads us away from knowing. The television industry did not deliberately set out to misinform us, but when news is packaged as entertainment, that is the result."

Over the past fifty years since the advent of television, we have allowed conversation and communication to become trivial, and to lead into entertainment. TV is a medium of entertainment. TV is a series of programmed images and pictures. Unlike a book we do not have to concentrate to obtain the meaning of a picture. This is the mechanism by which TV can make any subject meaningless and trivial. It is possible to "amuse one's self to death", considering that the first thing to go will be our vision of reality and to comment intelligently. And this is why Roger Waters CD "Amused to Death" had the power to unleash our subconscious. We are living the album. We are all slowly amusing ourselves to death. We are entertaining ourselves into a stupor. The best things on television is junk, and no one is threatened by it. We do not measure a culture by its output of junk, but by what we claim as significant.

I would think that several minutes of murder and violence would be enough for many sleepless nights. We watch the news because we know that the 'news' is not to be taken seriously, that it is all in fun, so to speak. Everything about a news show tells us this; the good looking newscasters, their pleasant banter, the music that opens and closes the show, the film footage, the humorous commercials. These suggest that what we have just seen is no cause for crying. A news show, is a format for entertainment, not for education or reflection. No one goes to a movie to find out about government policy or the latest scientific advances. No one buys a record to find out the baseball scores or the weather or the latest murder. But everyone goes to television for all these things, which is why television plays so powerfully throughout our land. Television is our culture's principal mode of knowing about itself. Neil Postman says, "For the message of television as metaphor is not only that all the world is a stage, but that the stage is located in Las Vegas, Nevada."

We know that no matter how grave news may appear, we soon shall see commercials that will devalue the importance of the news. This is a key element of news and that allows us to believe that television news is not designed as a serious form of public communication. Our teenagers in particular are taught to believe that television is entertainment, so that the nightly newscast should not be taken as a serious responsibility.

This past political season is a prime example of the myriad of issues that have not been examined, but the entertainment value of the candidates has been examined ad nauseam. One reason why the political contest starts as soon as the President is sworn into office. What have we become, why are we laughing, the Dumbing of America is here.

Highly, Highly Recommended. prisrob 06-14-08

It seems unlikely that a book labeled "Current Affairs" could have a shelf life of more than a few years. It seems preposterous that a book dealing with television and referring to Dallas and Dynasty could have anything to see twenty two years after being published. Yet Neil Postman's Amusing Ourselves to Death, now in it's "20th Anniversary Edition" continues to be read and studied and to hold influence. Even today it is used as required reading in many high school and college level courses. Though written by a man who made no claim to Christianity, few modern books written by an unbeliever have been more widely read and quoted by Christians. It truly is a remarkable little book.

Postman had that rarely quality of being able to see behind a fad, behind what was late and great. He saw the significance of the rise of the image and the fall of the word, the rise of amusement and the decline of discourse. He saw that television would soon saturate every area of our lives and taint the way we understand politics, religion, education and every other area of importance. As we now transition from a television-based culture to a computer-based culture the image remains central. Perhaps we have already amused ourselves past the point of no easy return. Television is remarkably effective at doing what it does best--entertaining. Postman had no argument with television is a tool of entertainment. In fact, the best things on television are its junk and no one is seriously threatened by this. Where television fails is in attempting to do the more serious work that has traditionally been carried by the written word.

Postman makes it his goal in this book to make the epistemology of television visible, demonstrating that television's way of knowing is hostile to typography's way of knowing, and not only that, but it is inferior to it. "Serious television" is a contradiction in terms for television speaks only in the voice of entertainment, never of serious, weighty, discourse--the kind of discourse that is essential to politics, religion and education. Television's influence has been relentless, transforming our culture so that every area is now considered a venue for entertainment.

Electronic media, led by television but being superseded by the computer, has changed the way we view the world and the way we carry on any kind of public discourse. Gone are the days when content was of overwhelming importance. Instead we deal with sound bites, with discordant images torn from any kind of context, and with style when in former days we relied on substance. Politicians win and lose election campaigns not on the basis of what they say, but on the basis of how they look when they say it.

Throughout the book is an interesting interplay between Huxley's Brave New World and Orwell's 1984. In the latter an oppressive regime dominates the world while in the former the people allow themselves to be overcome by levity, by entertainment and by pleasure so that they have no need of an oppressive regime. They were controlled by their amusements. Huxley, Postman argues, had it right. And I would tend to agree.

Amusing Ourselves to Death is a good read, a disturbing read, a thought-provoking read and, dare I say it, a must-read. It deserves its status as a classic and, though already two decades out of date, it is as timely as ever.

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