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Data Analysis and Decision Making (with Online Content Printed Access Card) [Hardcover]

S. Christian Albright , Wayne Winston , Prof. Christopher Zappe

List Price: CDN$ 304.74
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Book Description

Oct. 12 2010 0538476125 978-0538476126 4
DATA ANALYSIS AND DECISION MAKING is a teach-by-example approach, learner-friendly writing style, and complete Excel integration focusing on data analysis, modeling, and spreadsheet use in statistics and management science. The Premium Online Content Website (accessed by a unique code with every new book) includes links to the following add-ins: the Palisade Decision Tools Suite (@RISK, StatTools, PrecisionTree, TopRank, RISKOptimizer, NeuralTools, and Evolver); and SolverTable, allowing users to do sensitivity analysis. All of the add-ins is revised for Excel 2007 and notes about Excel 2010 are added where applicable.

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About the Author

S. Christian Albright received his B.S. degree in mathematics from Stanford in 1968 and his Ph.D. in operations research from Stanford in 1972. Since then, he has been teaching in the Operations and Decision Technologies Department in the Kelley School of Business at Indiana University. He has taught courses in management science, computer simulation, and statistics to all levels of business students: undergraduates, MBAs, and doctoral students. His current interest is in spreadsheet modeling, including development of VBA applications in Excel. Dr. Albright has published more than 20 articles in leading operations research journals in the area of applied probability as well as a number of successful textbooks, including DATA ANALYSIS AND DECISION MAKING, DATA ANALYSIS FOR MANAGERS, and SPREADSHEET MODELING AND APPLICATIONS.

Wayne L. Winston is Professor of Operations and Decision Technologies in the Kelley School of Business at Indiana University, where he has taught since 1975. Wayne received his B.S. degree in Mathematics from MIT and his Ph.D. degree in Operations Research from Yale. He has written the successful textbooks OPERATIONS RESEARCH: APPLICATIONS AND ALGORITHMS, MATHEMATICAL PROGRAMMING: APPLICATIONS AND ALGORITHMS, SIMULATION MODELING WITH @RISK, PRATICAL MANAGEMENT SCIENCE, DATA ANALYSIS FOR MANAGERS, SPREADSHEET MODELING AND APPLICATIONS, AND FINANCIAL MODELS USING SIMULATION AND OPTIMIZATION. Wayne has published over 20 articles in leading journals and has won many teaching awards, including the school-wide MBA award four times. His current interest is in showing how spreadsheet models can be used to solve business problems in all disciplines, particularly in finance and marketing.

Christopher J. Zappe earned his B.A. in Mathematics from DePauw University in 1983 and his M.B.A. and Ph.D. in Decision Sciences from Indiana University in 1987 and 1988, respectively. Since 1993, Professor Zappe has been serving as an associate professor in the decision sciences area of the Department of Management at Bucknell University (Lewisburg, PA). He has published articles in scholarly journals such as Managerial and Decision Economics, OMEGA, Naval Research Logistics, and Interfaces.

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Customer Reviews

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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 2.7 out of 5 stars  21 reviews
15 of 15 people found the following review helpful
5.0 out of 5 stars BEWARE: Kindle version does NOT come with the code to access excel files!!!!! Jan. 12 2012
By Steve - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
I thought I was saving money with the Kindle version of this book, but unfortunately found out that I have to purchase the CD-ROM access code separately. I wish Amazon made this more blatantly clear to me.

The book itself, however, is quite good.
17 of 19 people found the following review helpful
1.0 out of 5 stars Textbook? or Software Manual Jan. 17 2012
By HD girl - Published on Amazon.com
Format:Hardcover|Verified Purchase
Between my Undergrad, Continuing Education, and the first 3rd of my Masters, I have read a lot of textbooks. This is the worst textbook I have ever had the misfortune to use. It is impossible to sit down and read a chapter, because all of the examples are in the online content. Part of the online content is a download of the authors' software. The book is written as a manual for their software. The software is very tempermental, and it takes forever to complete an analysis for the problems, because you can only run one function at a time, and have to save and exit, and re-open to go on to the next function, or it just won't work, or will shut itself down. A page full of problems does not indicate the end of the chapter like traditional textbooks, there are pages of problems throughout the chapters. This book is just frustrating! Unless you plan on convincing your company to purchase their software, as they suggest in Chapter 1, this book is NOT a good reference for anyone trying to learn Quantitative Analysis.
22 of 26 people found the following review helpful
1.0 out of 5 stars BUYER BEWARE - No Online Content Card Feb. 14 2012
By sky wade - Published on Amazon.com
Format:Hardcover|Verified Purchase
The book title is completely misleading. There is an online content access card included, but the code has already been used and you will not have online access!

The book is pretty worthless without the online content or the purchase of stat tools. If you are purchasing this book for a class make sure that you do not need the online content. If you are purchasing this book for personal use be aware that it will be a difficult read and much of the book will not be useful without the online content or stat tools.
3 of 3 people found the following review helpful
3.0 out of 5 stars Quick Shipping, but no Access Card Feb. 1 2012
By CJo - Published on Amazon.com
Format:Hardcover|Verified Purchase
The book itself is useful - it provides a decent supplement to the Statistics class I am in. The only hitch is that when I bought this book (specifically with an Access Card) I needed to have the card in it in order to access materials necessary for my course. Considering I paid for the access card, and my textbook did arrive shrink-wrapped, I'm not quite sure what happened....

Other than that, the book itself was in great shape and has been useful thus far.

-----

Update: Amazon Customer Service is sending me a new book, and I'm returning the one I had. Hopefully this one will have the access card with it!

Thanks!
9 of 12 people found the following review helpful
4.0 out of 5 stars Good book, tough restrictions with online content Oct. 2 2011
By Roman Reynebeau - Published on Amazon.com
Format:Hardcover|Verified Purchase
My book arrived promptly and also in great condition. The content in the book is well written and the authors try to keep things interesting by using real world examples.

Be aware that if you are buying this book used, even if the used book comes with the key, you will be forced to purchase a new key in order to a access the online content as each key only allows one download, the cost is around $30.

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