19 of 19 people found the following review helpful
5.0 out of 5 stars
Explaining the Financial Aspects of a business, April 26 2006
By John Matlock "Gunny" - Published on Amazon.com
This review is from: Analysis for Financial Management + S&P subscription card (Paperback)
This book is aimed not at the financial planner, but at the nonfinancial business executive or business student interested in understanding financial management. The only prerequisite for the book is a bit of familiarity with financial statements and a curiosity about the money side of the business.
This book is now in its eighth edition. That alone is an indication of its success in meeting the needs of the marketplace. The eighth edition includes material on several of the new an innovative business practices such as the Dutch Auction for Google's initial public offering, why lenders were willing to lend Amazon $350 million just after they reported a loss of $146 million, Dell's breakthrough in working capital practices, Microsoft's cash position of almost $50 Billion. (Microsoft says they need this much cash for potential acquisitions - like maybe they decide to buy a small country).
This particular edition of the book comes with access to the Educational Version of Standard & Poor's Market Insight on-line data resource so you can work with real data that is as current as can be obtained by anyone.
8 of 8 people found the following review helpful
5.0 out of 5 stars
One of the best Financial Text Books I've Come Across, Feb 28 2007
By JamesG01 - Published on Amazon.com
This review is from: Analysis for Financial Management + S&P subscription card (Paperback)
I have to say, I normally wouldn't consider writing a review for a text book. But this one is good.
In most of the financial classes I've attended, I am usually left scratching my head when introduced to new concepts because the text is so dense and the examples provided very rarely explain it enough. This textbook is so well-written that, although much of the material builds upon concepts introduced in earlier chapters, reading the earlier chapters isn't entirely required to understand the subject matter: each chapter stands on its own.
Also, Higgins's style is reminiscent of those fine classic textbooks from the mid-20th century, such as Elements of Style by Strunk & White and The Intelligent Investor by Benjamin Graham, interjecting dry, and at times belly-laughingly funny, humor into the text.
This book deserves to be a classic.
5 of 5 people found the following review helpful
5.0 out of 5 stars
Really concise, useful book, Oct 14 2007
By E. ODonnell - Published on Amazon.com
This review is from: Analysis for Financial Management + S&P subscription card (Paperback)
After dealing with fat hard-cover textbooks with hard-to-find answers, this book is refreshingly concise and useful. It sounds strange, but I could actually call this a "readable" textbook-- i.e. sit down and read it cover to cover-- which is an accomplishment for a textbook. Highly recommended.