- Paperback: 400 pages
- Publisher: Prentice Hall (Aug 30 1997)
- Language: English
- ISBN-10: 0321001982
- ISBN-13: 978-0321001986
- Product Dimensions: 23.2 x 18.8 x 2.1 cm
- Shipping Weight: 848 g
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: #2,286,517 in Books (See Top 100 in Books)
- See Complete Table of Contents
|
||||||||||||||||||||
|
||||||||||||||||||||
|
||||||||||||||||||||
Product Details |
Product Description
Product Description
Analysis for Strategic Marketing is the first book in the market that takes the questions relevant to strategic marketing planning and describes precisely how to conduct the research and analyses needed to answer them. Rao and Steckel offer you this paperback book as a versatile tool to be used as a main text or supplement in your Senior undergraduate or MBA level advanced Marketing Research or Strategic Marketing courses.
Book Info
Helps you understand the major issues of market strategy, including investigating product-market opportunities, discovering unmet consumer needs, analyzing competitors, forecasting results of strategies and allocating resources. Paper. DLC: Marketing.
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most helpful customer reviews
5.0 out of 5 stars
Support materials are minimal,
By A Customer
This review is from: Analysis for Strategic Marketing (Paperback)
...Support for this text runs from minimal to nonexistent. There is NO data disk. The instructor's manual for this text is only 90 pages long, and half of that is syllabi for courses taught by Rao and Steckel, which you probably will not find helpful. Do NOT adopt this book as the main text for a class.
Share your thoughts with other customers: Create your own review
Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
3.7 out of 5 stars (3 customer reviews)
5.0 out of 5 stars
Excelente producto,
By Fredy Jimenez - Published on Amazon.com
This review is from: Analysis for Strategic Marketing (Paperback)
El material recibido llegó en el tiempo estipulado y en perfectas condiciones.
Gracias. 12 of 22 people found the following review helpful:
5.0 out of 5 stars
Support materials are minimal,
By A Customer - Published on Amazon.com
This review is from: Analysis for Strategic Marketing (Paperback)
...Support for this text runs from minimal to nonexistent. There is NO data disk. The instructor's manual for this text is only 90 pages long, and half of that is syllabi for courses taught by Rao and Steckel, which you probably will not find helpful. Do NOT adopt this book as the main text for a class.
0 of 6 people found the following review helpful:
1.0 out of 5 stars
Did not receive this book,
By solarise - Published on Amazon.com
This review is from: Analysis for Strategic Marketing (Paperback)
I waited a month for this book, sent emails regarding my order, and heard nothing back. I have filed a claim against this seller through Amazon.
|
|
Listmania!
Look for similar items by category
- Books > Business & Investing > Management & Leadership
- Books > Business & Investing > Marketing & Sales > Advertising
- Books > Business & Investing > Marketing & Sales > Marketing > Research
- Books > New & Used Textbooks > Business & Finance > Marketing
- Books > Professional & Technical > Business Management > Management & Leadership
- Books > Professional & Technical > Business Management > Marketing & Sales > Advertising
- Books > Professional & Technical > Business Management > Marketing & Sales > Marketing > Research
- Books > Qualifying Textbooks - Fall 2007 > Business & Investing
Look for similar items by subject
Feedback
Would you like to update product info or give feedback on images?
