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Anatomy of a Business Plan, 5e [Paperback]

Linda Pinson
4.4 out of 5 stars  See all reviews (5 customer reviews)

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Paperback, October 2001 --  
There is a newer edition of this item:
Anatomy of a Business Plan: The Step-by-Step Guide to Building a Business and Securing Your Company's Future Anatomy of a Business Plan: The Step-by-Step Guide to Building a Business and Securing Your Company's Future
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Book Description

October 2001 Anatomy of a Business Plan
More than a million business plans have been powered by Anatomy of a Business Plan. Established businesses access it to transition from "bricks and mortar" to "bricks and clicks," while business units within major corporations use it in their strategic planning. Every business owner, manager, intrapreneur, entrepreneur, and executive alike can use this book's proven business-planning techniques to move their business in the right direction.

Using this road-tested, step-by-step process for writing a business plan, owners and managers will be able to develop polished, professional, and results-oriented plans from beginning to end. Those "results" mean money-from the bank, venture capitalists, angel investors, or corporate coffers. Results also mean creating viable, ongoing businesses and implementing change when needed. Anatomy of a Business Plan helps businesses do all of this and more.

Winner of the Ben Franklin Award for Best Business Book, the all-new and revised fifth edition of Anatomy of a Business Plan is a road map to: creating an organization; identifying a market; scoping out the competition; setting up financials; getting a handle on tax issues.

Illustrated with three complete business plans, including a new bricks-and-clicks plan, Anatomy of a Business Plan is the complete toolkit for business-planning success!

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Product Description

About the Author

Linda Pinson -- Linda Pinson is an award-winning author, business planning expert, speaker, consultant, and nationally recognized business educator with a specialty in financial management and small business curriculum development. The author of seven popular books geared to entrepreneurs, she has also developed and published the bestselling business plan software program, Automate Your Business Plan. Linda is an SBA advisory board member and also serves on boards at California State University at Fullerton and Rancho Santiago College. Her work has been recognized and awarded by the U.S. Small Business Association, the National Association of Women Business Owners, and the White House Conference on Small Business.

Inside This Book (Learn More)
First Sentence
A well-written business plan will provide a pathway to profit for any new or existing business. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

4.4 out of 5 stars
4.4 out of 5 stars
Most helpful customer reviews
Veteran business owners and new entrepreneurs can derive immediate benefit from Anatomy of a Business Plan. It is THE book to get your fast-growing venture or franchise on track, and to secure significant financial rewards. Anatomy presents the strategy and elements of a Business Plan to guide both product and service-oriented companies,from major organizations to small partnerships. The financials in this book are the most comprehensive I have seen. If you're looking for the template to take to the bank for a loan, or seeking a management tool, Anatomy is the key.
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5.0 out of 5 stars good starting point Jan. 9 2001
Great book on the basics of writing a professional business plan for any small company. For anyone who's starting a business for the first time or is sitting down to write his or her first business plan, this is among the most useful books to turn to. The chapters for the most part walk the reader through the various section of the business plan and there are examples of actual plans following the author's guide in the appendixes to the book. There are also worksheets and a useful glossary. The writing is clear and a good starting point.
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There are numerous books on business plans on the market, but Linda Pinson and Jerry Jinnett's Anatomy Of A Business Plan is one of the clearest: it provides a step-by-step guide to writing the plan and building the business, and appears here in its 4th edition to provide all the details in building - and changing - a business plan.
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3.0 out of 5 stars Good, but rather simple. June 9 2000
Good ideas, well organized, but a bit simple. If you want to start something more complex than a simple "mom & pop feel" type business you need go elsewhere.
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4.0 out of 5 stars A good, helpful read Nov. 24 1999
I found this book to helpful for my Internet startup business. I would highly recommend it over other so-called "high-tech" business plan books. Well done!
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