- Paperback
- Publisher: McGraw-Hill/Dushkin; 25 edition (Dec 12 2002)
- Language: English
- ISBN-10: 0072838213
- ISBN-13: 978-0072838213
- Product Dimensions: 28 x 20.4 x 1.3 cm
- Shipping Weight: 544 g
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- See Complete Table of Contents
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Product Description
Product Description
The articles selected for this Annual Editions reader address marketing theory and application in a wide range of industries. In addition, they reveal how several firms interpret and utilize marketing principles in their daily operations and corporate planning.This title is supported by our student web site, Dushkin Online, www.dushkin.com/online.
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Most helpful customer reviews
5.0 out of 5 stars
Very Valuable,
By A Customer
This review is from: Annual Editions: Marketing 03/04 (Paperback)
A professor of mine required this text for class, and I loved it! It is simply a collection of articles published throughout the year on the subject of marketing. These are topics and views that you don't see in any marketing textbook! I plan on buying every new addition even though I have graduated because they are so relecant and it will certainly impress collegues when you can reference articles from such various publications.
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5.0 out of 5 stars (1 customer review) 1 of 1 people found the following review helpful:
5.0 out of 5 stars
Very Valuable,
By A Customer - Published on Amazon.com
This review is from: Annual Editions: Marketing 03/04 (Paperback)
A professor of mine required this text for class, and I loved it! It is simply a collection of articles published throughout the year on the subject of marketing. These are topics and views that you don't see in any marketing textbook! I plan on buying every new addition even though I have graduated because they are so relecant and it will certainly impress collegues when you can reference articles from such various publications.
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