Top positive review
4 of 4 people found this helpful
Roy Orbison would be proud: "Anything you want, you got it. Baby!"
on July 3, 2011
An easy 1-2 hour read that will inspire those who may be "stuck". His website/blog/animated videos are also great ([...]).
The book is an excerpt of how Sivers was rejected by the big record labels and then decided to post his own music on the web for sale. This was several years before PayPal was even invented and iTunes was still many years away. In building this hobby into a business, it was always about the "artists" and sharing their music. After "maximizing" his company and the "joy" of running it had lost its luster, he sold it for a cool $22MM... and largely gave it all charity and reinvested into supporting independent music distribution.
Some of the key quotes that caught my attention:
- If it's not a hit, switch
- I Miss the Mob
- Obvious to You. Amazing to Others
- If you think life's purpose needs to hit you like a lightning bolt, you'll overlook the little day-to-day things that fascinate you; if you think revolution meeds to feel like war, you'll overlook the importance of simply serving people better.
- Ideas are just a multiplier of execution
- Success comes from persistently improving and inventing, not from persistently doing what's not working.
- Never forget that absolutely everything you do is for your customers.
Sivers reminded me to "pay close attention to when you're being the real you and when you're trying to impress the invisible jury" (similar to Marcus Buckingham Go Put Your Strengths to Work). His words struck at my own motivations and pressure/stress that I self-inflict.
He also encourages through his book to innovate, and ignore how many others may have already executed the same idea... build upon the idea/service/product. Don't wait for the perfect idea. Experiment and start building with incremental improvements along the way.
Thanks to Sivers for an inspirational, quick but meaningful read.