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From Amazon
Linzmayer's tale does have a few drawbacks. Because he mixes a chronological narrative with chapters that focus on key points in the Apple story, he sometimes repeats himself. Case in point: the chapter "Big Bad Blunders" makes a great record of Apple's failures, but the story of the exploding Powerbook 5300s is duplicated at later points. Nonetheless, Apple Confidential is rife with gems that will appeal to Apple fanatics and followers of the computer industry. Especially enjoyable are the revelation of "Easter eggs" that are hidden in several versions of the Mac operating system; the many screen shots, timelines, and telling quotes from Jobs, Gates, Wozniak and others that populate the margins and concluding sections of each chapter; the "Code Names Uncovered" section that makes public the monikers of several secret Apple projects; and Bill Gates's 1985 letter to John Sculley and Jean Louis Gassee pleading for Apple to license Mac technology and develop a "standard personal computer." --Patrick O'Kelley --This text refers to an out of print or unavailable edition of this title.
From Library Journal
Copyright 1999 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
Browse and search another edition of this book.
Thanks to a never-ending campaign by Apple's powerful public relations machine to protect the myths surrounding the company's origin, almost everyone believes that Apple was started in a garage by "the two Steves," Stephen Gary Wozniak, 25, and Steven Paul Jobs 21. Read the first page
Concordance
Front Cover | Table of Contents | Excerpt | Index | Back Cover
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Most helpful customer reviews
3.0 out of 5 stars
Not Bad, But,
This review is from: Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company (Paperback)
I read "The Second Coming of Steve Jobs" prior to this, so it was a tad redundant at times. To someone who knows little about Apple, this is a good book, and I would recommend it. However, unlike The Second Coming, Apple Confidential is written in a less lively format. It is, at times, interesting, but gets long in the tooth and boring as well.While the author has packed the book with many interesting facts and tidbits not readily available on the Internet, the book quickly becomes bogged down and scattered. It jumps from one year to the next, and then back again. For instance, after reading through the demise of Apple's former CEO Micheal Spindler and then Gil Amelio (1997), the author pans back to 1995 and discusses how Spindler handled Apple's OS licensing debacle. If the book was more structured and lively, I would give it 4.5 stars, but in its current form, it deserves 3 stars, mainly for its content, and not much for the quality of writing.
5.0 out of 5 stars
A must have book for any Apple enthusiast.,
By rjpryan "Ryan" (Pittsburgh, PA) - See all my reviews
This review is from: Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company (Paperback)
I eagerly bought Apple Confidential 2.0 after reading a positive article about it on a well known computer news web site. This book doesn't disappoint - I read the entire thing cover to cover in about three days, although in retrospect, it would have been fun to spread it out a bit more to enjoy it longer.The book is well written and easy to read, and very importantly in this often heated subject matter, it appears to be genuinely unbiased. Featuring the story of Apple Computer Inc. from its inception to the present, the book not only gives a general overview of the good and bad times at Apple, but also presents many juicy tidbits. Sidebars throughout the text present numerous quotes from well known players - Steve Jobs, Wozniak, and many others. Pictures of some of the early machines are provided as well as timelines for various products and CEO's. As another bonus, the resignation letters of several of Apple's CEO's are included in the text. On the downside, the latter part of the book is not quite as good with several omissions such as mention of the wildly popular XServe and the Virginia Tech supercomputer cluster made with XServe's. This seems like a fairly glaring oversight considering how important the enterprise market is to Apple these days. Overall, I think any Apple history buff would find the book fascinating, and I can even imagine that the book would be interesting to people who don't know much about Apple at all. The history of Apple is quite interesting and should provide engaging reading material for nearly anyone. What are you waiting for? Buy the book!
5.0 out of 5 stars
Apple unpeeled,
By
This review is from: Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company (Paperback)
This is primarily a history of the computer company, not the Macintosh operating system. It's a catalogue of the trials and tribulations of a set of computer pioneers who were then and are still now miles ahead of their peers.It is a compulsive read because although you may think you know the story, the deeper you get into the book the less you know. We have come a long way in 30 years of computer history, and Apple has always been at the cutting edge. This is what makes this an exciting read, and the story is still unfolding. Another edition is assured.
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